Decision-making under uncertainty - The role of Descriptive, Predictive and Prescriptive Analytics
This study examines how descriptive, predictive, and prescriptive analytics are applied in decision-making during stable operations and disruptive events, focusing on the Swedish food retail sector during the Covid-19 pandemic. Using a qualitative case study approach with semi-structured interviews and pattern-matching analysis, the research reveals key differences in analytics usage. During stabl