An Entrepreneurial Journey: Resource Acquisition and Team Formation Processes in the face of Mass Customization
Organizational resource acquisition including finance and people in a dynamic environment affects the venture’s business activities and even its establishment. This paper aims to examine the concept mass customization and the process of obtaining resource commitments for the creation of a new venture called D.B.M. in the face of liabilities of newness. To this end, a case study based on the first-
