YouTube and the Adpocalypse : How Have The New YouTube Advertising Friendly Guidelines Shaped Creator Participation and Audience Engagement?
Across 2016 and 2017, YouTube was subjected to an advertising boycott, widely known as the Adpocalypse, after a number of adverts were placed in content that promoted extremism. In response YouTube undertook a complete restructuring of their advertiser-friendly guidelines. These changes involved a number of restrictions on the content creators, who were forced to adapt or risk losing out. The chan