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Cutting Through the Noise: Differentiation Strategy Development in Entrepreneurial Apparel E-commerce Ventures

Early-stage apparel e-commerce ventures frequently struggle to achieve visibility in saturated digital markets with high degrees of societal noise. Hence, this thesis employs the Gioia (2013) methodology to conduct a qualitative multiple-case study in order to explore how resource-constrained entrepreneurs strategically respond to this challenge. The central research question addresses how early-s

Courting Complexity: Lessons from EU-UK Disputes

This thesis presents a comparative legal analysis of the dispute settlement mechanisms embedded in the EU–UK Withdrawal Agreement (WA), the Trade and Cooperation Agreement (TCA), and the framework of the World Trade Organization (WTO). In the aftermath of Brexit, the legal reconfigura-tion between the European Union and the United Kingdom has introduced new institutional and procedural complexitie

Högfrekvent ultraljud för diagnosticering av Hirschsprungs sjukdom hos spädbarn

The report investigates whether ultra-high-frequency ultrasound at 30 MHz can distinguish healthy- from diseased intestinal tissue in infants with Hirschsprung's disease with the same accuracy as 50 MHz. Hirschsprung's disease is defined as the absence of ganglion cells in the distal parts of the intestine. During treatment, the affected sections of the intestine are surgically removed. Th

THE LUXURY PARADOX

Keywords: luxury, semiotics, sign, heritage brands, persuasion, promotion. Overall Aim: To explore whether luxury can, and if so how, coexist with high availability and short term sales initiatives. Purpose: To explore the phenomenon of the Luxury Paradox; how luxury brands balance luxury and promotion. Methodology: Through a qualitative, abductive, and grounded theory approach, we analyze four

Anomaly Detection in Battery Devices: Identifying Unusual Battery Voltage Patterns

In modern security systems, the widespread deployment of battery-powered IoT devices creates a critical need for accurate battery replacement strategies. Premature replacement leads to unnecessary waste, while delayed replacement risks system failure in the case of an incident. This thesis presents the workflow building on limited knowledge of the data in an unsupervised learning setting to a work

The Learning Loop Effect: Exploring the Role of Continuous Learning and its Implication on Agility in Large Swedish Organizations

This thesis explored how large Swedish organizations leverage continuous learning to enhance organizational agility in response to the challenges of operating in a VUCA (Volatile, Uncertain, Complex, and Ambiguous) world. The aim was to examine how learning initiatives are enhancing and sustaining organizational agility in two case companies, one in entertainment technology and one in industrial t

Konsten att kombinera tillgänglighet och exklusivitet – En dialektisk analys av spänningen mellan premium och lyx

Examensarbetets titel: Konsten att kombinera tillgänglighet och exklusivitet – En dialektisk analys av spänningen mellan premium och lyx Seminariedatum: 2025-06-05 Kurs: FEKH29, Företagsekonomi: Examensarbete i marknadsföring på kandidatnivå, 15 HP Författare: Pontus Sölve, Hannes Hemgren, Julia Johansson Mozaffari Handledare: Jon Bertilsson Fem nyckelord: Varumärke, Premium, Lyx, MasstigTitle: The art of combining availability and exclusivity – A dialectical analysis of the tension between premium and luxury Seminar date: 2025-06-05 Course: FEKH29, Business Administration: Degree Project in Marketing, Undergraduate level, 15 credits Authors: Pontus Sölve, Hannes Hemgren, Julia Johansson Mozaffari Advisor: Jon Bertilsson Key words: Brand, Premium, Luxury, Masstige, New luxu

HRs Strategic Role in a VUCA Environment: Navigating Barriers to Enable Future Contribution

This study investigates the evolving strategic role of Human Resources (HR) in today’s volatile, uncertain, complex and ambiguous (VUCA) environment. By comparing perspectives of HR-leaders and CEOs, HR’s strategic contribution is explored, as well as the barriers limiting its influence and the priorities needed for driving increased organisational success. A qualitative, comparative approach was

Rules of the Game

Collective bargaining agreements conceptualizes a major part of the construction of employment conditions for the Swedish labour market. However, the industry of elite football has historically not fully embraced the complete extent of this method of structuring employment. However, in 2023 the key stakeholders in Swedish women’s elite football, SFS, EFD, Unionen, AGA, individual players and clubs

Viral Marketing Dynamics in the Fashion and Beauty Industry: A Quantitative Analysis Using the Theory of Planned Behavior

In an increasingly digital and hyperconnected world, traditional advertising strategies are losing traction as consumers rely on social media for inspiration, information search and purchase decisions. This thesis investigates the influence that social media-based viral marketing, conceptualized as the strategic and synergic union of user-generated content, influencer marketing and brand-generated

Degradation Studies of LaBr3 Detector Units in High-Radiation Scenarios for Nuclear Fuel Inspection

Nondestructive assaying (NDA) is an important step in ensuring the safe handling of spent nuclear fuel and radioactive waste. The assaying techniques require the use of ionizing radiation detectors to determine the activity of said fuel. One candidate detector for such use is the cerium-activated LaBr3 inorganic crystal scintillator. This scintillator offers excellent resolution, decay times and l

Navigating the Hospitality Industry: Barriers and Career Choices of Female Managers in Sweden

While women comprise the majority of the hospitality industry workforce, making 56% in the EU market, they still remain significantly underrepresented in leadership roles, with 38% in top-level roles and less than 40% in managerial positions. This gender gap is evident in the Swedish hospitality sector where the higher volume of women are concentrated in part-time roles with a lower pay and facing

Outpainting Fingerprint Images: Expanding Partial Prints with Generative Models

This thesis presents a generative deep learning framework for outpainting of missing regions in partial fingerprint images. The architecture builds on a U-Transformer backbone, incorporating Swin Transformer blocks and trained within a GAN setup using the WGAN-GP loss to ensure stable adversarial learning. The model learns to create plausible extensions of fingerprint images, maintaining ridge str

Settle down – But are we prepared?

This paper examines the consequences of the US transition from a T+2 to a T+1 settlement cycle. We assess whether the reform enhanced market liquidity, increased settlement frictions, and whether effects varied across firm types and time horizons. Using a Difference-in-Differences design with matched US–EU firm-level data, we evaluate short-, mid-, and long-term impacts on three liquidity proxies:

Space Becoming Place: A Case Study of the Somerset Belt in Singapore

This study aims to capture stakeholders’ perspectives on the placemaking process in shaping Singapore's Somerset Belt. Guided by three research questions, it examines: (1) how placemaking is perceived and experienced by stakeholders, (2) the challenges and learning reflections in the placemaking process, and (3) how stakeholders define creativity and how it applies in placemaking. Using purpos

”I want you to act as if your house is on fire, because it is” Icke-statliga organisationers porträttering av statligt ansvar för klimatrelaterade människorättskränkningar

Med bakgrund i FN generalförsamlings begäran om ett rådgivande yttrande från Internationella domstolen (ICJ) gällande staters ansvar i klimatfrågan, enligt resolution A/77/L.58, undersöker denna studie hur icke-statliga organisationer (NGO:er) framställer statligt ansvar för klimatrelaterade människorättskränkningar. Särskild vikt läggs vid rätten till liv samt rätten till ett rent, hälsosamt ochIn the light of UNs general assembly’s request for an advisory opinion from the International Court of Justice (ICJ) regarding state responsibility in the context of climate change, as outlined in resolution A/77/L.58, this study examines how non governmental organizations (NGOs) portray state responsibility for climate-related human rights violations. The analysis focuses on the right to life a

”Det fina med en kärleksrelation är ju att det finns en annan intimitet. Man behöver liksom inte alltid prata” - En socialantropologisk studie om flerspråkiga relationer i en skandinavisk kontext

This thesis investigates how belonging is negotiated within romantic relationships between partners with differing linguistic backgrounds, with a particular focus on multilingual couples in a Scandinavian context. Drawing on qualitative interviews with nine couples, the study examines both internal and external dimensions of the relationship, ranging from emotional communication and identity const

The Role of Dynamic Shelf Life Labels in Consumers’ Buying Decisions.

This study investigates how expiration dates and dynamic shelf life labels influence consumer preferences and willingness to pay (WTP) for fresh chicken products. Using a discrete choice experiment (DCE), the research evaluates the impact of shelf life duration, price, and the presence of a real-time freshness indicator on consumer decision-making. A sample of fresh chicken consumers in Lund, Swed

Framing Migration in a Shifting Political Climate: Aftonbladet’s Editorial Discourse from 2015 to 2018

Throughout the 21st century migration has become increasingly politicised in Sweden, a trend that was further intensified by the migration crisis in 2015. This development significantly heightened media attention to migration and positioned it as a central concern among the Swedish public. There has been a significant shift in the political landscape in Europe and Sweden as well, where anti-immigr

Makroalgers effekt på biologisk mångfald & friluftsliv på badstränder

Dela plats med tången på stranden Usch vad det stinker! Men det kanske är värt det ändå? Alla känner vi till hur tång ansamlas på badstränderna, och under den varma sommarsolen börjar tången ruttna och lukten sprider sig genom byn. Men kan det vara värt att lida lite för den biologiska mångfalden? En enkät skickades ut till södra Sveriges kustkommuner för att ta reda på hur de arbetar med tång pThe threat against biodiversity on beaches is significant in combination with the erosion pressing on our coastlines. At the same time beaches provide paramount cultural and recreational value and are expected to be attractive and accessible for beach visitors. This study explores macroalgae and the conflict between using the beach as a habitat to promote biodiversity while also promoting recreati