När länder blir varumärken och politiker marknadsförare En kvalitativ analys av den svenska regeringens publicering på sociala medier
This study aims to contribute to the research field of public diplomacy and nation branding on social media. The study examines how Swedish government representatives communicated nation branding, reputation management and public diplomacy. The chosen time period was January 12th to February 3rd because two events took place in Sweden that evoked strong reactions from the outside world. The resear