Digital Nudges and Student Spending: A Qualitative Analysis of How Student Discount Apps Influence Purchasing behaviour
This thesis explores how Lund University students perceive and respond to behavioural nudges in the Mecenat discount app. Using a mixed-methods approach it examines the influence of persuasive design features linked to present bias and loss aversion. While few students reported acting impulsively, many believed the app encourages such behaviour, revealing a perception gap between stated control an
