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To create a recognisable and distinctive brand and product identity through design is a challenge for companies. What are the design elements through which users distinguish between products? What is the content of design that users employ to make this recognition? To explore this issue, a Master-level student design project was organised. In the project, design students first analysed the brand,
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Focus on customer and market needs has initialized changes in product development work, which involve integration of industrial design and engineering design functions. Interdisciplinary teams are considered a prerequisite in order to achieve collaboration, and a necessity to meet market demands in new products. However, interdisciplinary teams are inherently associated with collaborative shortco
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This article presents the results of a questionnaire survey carried out during the spring of 2000. The results are based on the answers provided by a total of 99 respondents. Among other results the survey revealed that more than half of the responding companies have a formally documented strategy for product development work. Regarding disciplinary competencies, it is shown that design engineers