Social conformity or attitude persistence? : The bandwagon effect and the spiral of silence in a polarized context
This study examines whether and to what extent the bandwagon effect and the spiral of silence impact opinion formation in a polarized context, where individuals tend to be persistent in their policy attitudes. Focusing on contentious policy issues at the heart of the culture war in American politics, our aim is to study the relative importance of attitude persistence and social conformity in the o
