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The key factors in meeting the evolving customer values in Swedish retail, an omni-channel perspective

The retail industry is in an ongoing transformation with new customer behaviors. In an omni-channel environment, multiple channels are integrated and the customer has a more central role within retail. Customers in an omnichannel environment are in general well-informed, digitally mature and have high demands towards the retailers they interact with. Traditionally, retailers could differentiate th

"We weren't Swedes, but we were moving in that direction" : First-generation Swedish Finns narrating belonging through time

We are currently witnessing an age of migration and globalisation. The growing hybridisation of societies creates continuous discussion and debate concerning who belongs and who does not. The media are traditionally seen to play an important role in this dispute through representational and discursive practices that contribute to our ideas about ‘us’ and ‘them’, simultaneously affecting the constr