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This thesis is a documentation as well as a reflection on the participation of Sweden‘s third most populous municipality, Malmö, in Shanghai‘s World Exposition (Expo) during summer 2010. Based on my own involvement as a staff member for 1.5 months, in the thesis I wish to explore eco-branding at Malmö‘s official showcase (Malmö Case). I want to look at Malmö‘s eco-branding in an overseas context,
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The main aim of this article is to develop a discussion on folklorization or how identity is commodified and reduced to only some cultural traits. Currently, folklorization is one of the main devices in PRC’s cultural and political policies in Central Asia. Authors analyze folklorization both inter-state with a particular focus on Kazakhstan and Kyrgyzstan, and intra-state, with focus on Xinjiang,