Fashionably fit for the future? – A demonstrative study unravelling the concept of scenario planning
Purpose: The purpose of this thesis is to clarify and evaluate the concept of scenario planning. Methodology: Our research methodology has a qualitative approach and uses deductive reasoning. The theoretical field of strategy formulation has been reviewed and in specific the concept scenario planning was unravelled and mapped. Thereafter, our model was tested in a case study where the empirical da
