The Bletaphor A study on the correlation between conceptual blending and conceptual metaphors in contemporary advertisements
Earlier, linguists have treated conceptual metaphor and conceptual blend as two separate phenomena. Recent research, however, has brought more and more attention to similarities between these phenomena. This study intends to shed more light on such similarities in the underlying creation process and aims to detect common preconditions. A corpus-driven analysis, incorporating 50 advertisements repr
