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Against all odds – a narrative approach towards underdog brands. This study aims to develop a narrative understanding of how an underdog position is achieved, by investigating underdog brand narrative construction from two cases: Oatlyand Tesla. Underdog brand biography and narrative theory was used to provide a framework of how the brand underdog narrative was encapsulated. By adopting a semiotic
A sports video analysis application was developed by Spiideo for mobile devices. It presents recordings from practices and competitive games for game-play analysis. Available tools, such as on-screen drawings, require a robust background foreground segmentation. The currently used segmentation method have difficulties to master the shifting conditions in weather, shadows and shirt colors. The pu
Introduction: This thesis aims to investigate how a small and young company can implement the management philosophy Lean. The thesis is designed as a literature study with two objectives. The first objective is to identify what Lean is and what its underlying tools, methods and principles are. The first objective is accomplished in the results chapter. The second objective is to investigate how th
The following dissertation examines the relationship between the actual control of insurgent groups, FARC and AUC, in municipalities of Colombia and the subsequent performance of public services. By resorting to a novel semi-parametric, group-based-trajectory model, this paper manages to discern the de facto presence of such groups at the municipality level, which allows carrying out such examinat
The aim of this thesis is to gain a deeper understanding of pupil participation from the perspective of psychological wellbeing through analysing school policy discourse related to the reformation of the Swedish upper secondary school in 2011 (Gy11) and interviews with Swedish upper secondary school counsellors. Participatory learning is part of a new educational paradigm and coincides with Articl
A balance between conservation of nature and economic development is becoming harder and harder to achieve. While, biodiversity is blooming under strict protection laws, people are increasingly lacking tools and resources to feed their local economic growth and development. The following thesis aims at investigating the conflict around ski zone Bansko, located in Pirin National Park in Bulgaria. T
Title: Brand Identity in the Era of Social Media - Rethinking Existing Brand Identity Frameworks Seminar date: 5th of June 2018 Course: BUSN39, Degree Project in Global Marketing at Master Level, 15 ECTS-credits Authors: Sophia Collischon and Rebecka Höjgård Hansen Supervisor: Magnus Nilsson Key words: Brand Identity, Social Media, Brand Management, Consumer Purpose: The purpose of the thesi
Researchers agree that there exist a close connection between export, foreign direct investment and economic growth, still they do not agree about the causal relationships between them. Latin America has over the last decades faced several economic crises. However, the continent has also been characterised by emerging economies, increased globalisation and trade liberalisation where export, foreig
This research addresses the role of social capabilities over the growth trajectory of natural resource (NR) rich developing countries through a case study – an analytical narrative using data from various sources – of the Chilean experience since the early 1900s to the present. The paper adopts a novel framework, which identifies four distinct but interrelated dimensions of social capabilities: tr
The purpose of this thesis is to explore the role of normative control by analyzing how culture is perceived and maintained, in an organization which is defined as non-managerial. The empirical part of this study was conducted through an interpretive, abductive and qualitative research method. The empirical data is collected through a case study of the IT-consultancy firm Brightside and involves e
The thesis empirically investigates the question whether there is an influence of macroeconomic forces to initial public offering (IPO) underpricing. In addition it tries to find whether unconventional monetary policy has also an impact on underpricing. Thus the thesis tries to find a relationship between macroeconomic variables and the level of IPO underpricing. The variables used as proxies for
Den här uppsatsen syftar till att öka förståelsen för vad som är viktiga förutsättningar för att skapa inre motivation hos anställda. Vi vill ge företag en anledning att undersöka möjligheten att skapa inre motivation genom den psykosociala arbetsmiljön. Vi valde att undersöka detta med en teoretisk grund i Self-determination theory som idag ligger i framkant av modern forskning inom arbetsmotivatThis essay aims to increase understanding of important conditions for creating intrinsic motivation for employees. We want to give companies a reason to review the possibility of creating intrinsic motivation through the psychosocial work environment. We chose to investigate this with a theoretical foundation in Self-determining theory that today is at the forefront of modern research in work moti
The growing influence of private military and security companies (PMSCs) in the international arena has altered the dynamics of security governance, challenging states’ monopoly on the use of force. The industry’s mushroom growth has not been accompanied by requisite regulation at national and international level. The lack of oversight and accountability has resulted in PMSCs, predecessor of merce
Men's violence against women has been a society problem for a long time, and still is. There are several different authorities involved regarding violence within intimate relationships. The study aims to specifically investigate how healthcare deals with abused women, based on women's own perspectives and stories. The purpose of this study is to describe how important it is for healthcare
Normative causal reasoning is essential for proper decision-making to be conducted, which is highly relevant in areas such as personnel assessment and predictions of work performance. However, research has found consistent violations of the Markov Assumption, a defining aspect of normative causal models that indicates which nodes in a causal network that are conditionally independent of one anothe
This article adds to the understanding of incumbent inertia through the conceptual separation between voluntary inertia and implied inertia, and the analyzed dynamics of each in relation to core rigidities. Consequently, core rigidities are conceptually shown to be separate from incumbent inertia, concepts which are often confused in extant literature. Furthermore, the dynamics between core rigidi
Studied Case: This thesis focuses the research on the impact of Industry 4.0 at the Port of Barcelona. It considers of relevance the affect that the fourth industrial revolution is taking place in the workplaces all around the world. The researcher takes the case of the logistics service provider as the Port of Barcelona to understand the implication that the five major technologies characteristic
This research is an attempt to critically re-examine the effects of gender quotas on women’s descriptive representation in South Africa. South Africa has been internationally acclaimed as one of the success stories in bringing more women into parliament trough the introduction of a gender quota. However, the quota in place has been introduced by a single, dominant political party, the African Nati
