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In the contemporary marketing era dominated by social media, internet memes have emerged as a powerful tool for brands to generate consumer engagement. Memes successfully combine two important entertainment aspects: culture and humour. Whether and how different humour styles lead to greater engagement for brand memes has remained relatively unexplored. Therefore, we investigate this using today’s
Syftet med föreliggande studie var att undersöka sambandet mellan träningsmotivation och kroppsuppskattning hos unga vuxna i Sverige, samt hur träningsfrekvens samvarierar med olika motivationsformer. Studien utgick från Self- Determination Theory (SDT) och fokuserade särskilt på skillnaden mellan autonom och kontrollerad motivation. Vidare undersöktes eventuella könsskillnader i träningsmotivatioThe aim of the present study was to investigate the relationship between exercise motivation and body appreciation among young adults in Sweden, as well as how exercise frequency covaries with different forms of motivation. The study was based on Self-Determination Theory (SDT) and focused particularly on the distinction between autonomous and controlled motivation. Furthermore, potential gender d
This thesis investigates the risks associated with aeroelastic instabilities for floating offshore wind turbines. This was done through a literature study and an analysis of fleet data from currently deployed floating wind farms. The aim was to understand how turbine VIV and rotor VIV affect floating turbines compared to bottom-fixed ones, and to try to improve the automated detection process of t
This study examined associations between adult attachment orientations and conflict-resolution strategies within romantic relationships using the Actor-Partner Interdependence Model (APIM). Previous research has linked attachment insecurity to maladaptive conflict behaviours, but most studies have relied on individual-level designs that do not account for the interdependent nature of romantic rela
Purpose: This study investigates whether a novel 'Human-made, AI-enhanced' label preserves consumer trust in generative AI advertising under EU AI Act transparency requirements. By comparing this hybrid phrasing to standard disclosures, the research examines how signaling human effort preserves consumer trust. Theoretical Perspective: This study is grounded in effort heuristic theory, exa
Denna studie undersöker hur anpassningsprocessen och de strategiska besluten ser ut när originaltillverkare inom läkemedelsindustrin ställer om produktion, lagerhållning och distribution vid patentutgång. Tidigare forskning har behandlat patentstupet som ett marknads- och intäktsfenomen, men i begränsad utsträckning belyst hur omställningen genomförs i praktiken inom originaltillverkarens försörjn
Background: Personalization has become an essential tool of video streaming platforms, influencing how users discover and consume content. In highly saturated streaming markets, characterized by extensive content libraries and low switching barriers, personalization systems gain increasing relevance in enhancing customers’ experiences and satisfaction. Purpose: This study aims to explore how per
The study reveals that Gen Z consumers construct nostalgia for unlived eras through four interconnected processes: platform and algorithmic exposure, aesthetic simplification, collective validation, and identity reconstruction. Nostalgic content becomes meaningful when platforms make selected versions of the past visible, when aesthetic cues such as music, filters, fashion, and visual styles make
Natural products continue to provide chemists with structural diversity, biological potential, and synthetic challenges. Two recently isolated sesquiterpene lactones feature an unprecedented structure, but natural scarcity necessitates synthesis to enable biological studies. Herein, we propose a semisynthetic strategy toward these targets, starting from more abundant natural products. A biomimetic
Problem Area: Hotel operations strive to deliver a seamless service experience while operating in a dynamic environment where demand fluctuates and is often actively driven through revenue management. This may push operations towards or beyond their operational capacity, creating tensions between economic objectives and operational conditions. Despite this, there is limited understanding of how th
Artificial intelligence (AI) is transforming marketing and advertising practices, particularly through the growing use of generative artificial intelligence (Gen AI) in advertising content creation. While existing research has mainly focused on outcomes such as advertising effectiveness and consumer attitudes, limited attention has been given to how consumers negotiate authenticity in AI-generated
“Buy now, Think later?” This study aims to deepen the understanding of how Buy Now, Pay Later (BNPL) solutions relate to consumer purchasing behaviour within digital retail, with a particular focus on impulse buying. While previous research has primarily focused on the economic consequences and usage patterns of BNPL, less attention has been directed toward understanding BNPL as an integrated par
Denna studie undersöker hur gallerister på den svenska exklusiva konstmarknaden definierar och legitimerar konstnärligt värde i relation till AI-genererad konst. Studien tar sin utgångspunkt i den spänning som uppstår när generativa AI-verktyg kan producera estetiskt komplexa verk, samtidigt som konstnärligt värde inom fine art-marknaden ofta förknippas med mänsklig intention, skapandeprocess, aut
Research on the intergenerational processes of development has predominantly focused on the adverse consequences of parental childhood adversity, leaving the cross-generational effects of positive childhood experiences (PCEs) largely unexamined. Building upon Developmental Psychopathology, positive psychology, and the HOPE framework, the present study addresses this gap by conducting two meta-anal
Syfte: I Sverige finns det idag inga publicerade studier som undersöker effekten av morfologisk intervention på läs- och skrivförmågan. Syftet med denna studie var att testa huruvida morfologisk intervention, med fokus på sammansatta ord och avledningsmorfologi, kan stärka färdigheterna avkodning, läshastighet, stavning och morfologisk medvetenhet hos svensktalande elever i årskurs 4–6 med läs- oc
Non-specific abdominal pain (NSAP) is a common somatic pain expression in children and has been associated with later mental health problems, such as anxiety and depression, with females consistently showing a higher prevalence compared to males. The present study sought to investigate whether internalization of emotional distress could represent an underlying psychological mechanism of these obse
Social relationships and group membership shape cognitive functions, including memory. One memory function contributing to knowledge acquisition is the ability to draw novel conclusions by linking overlapping but distinct episodic memories, a process called associative inference. Prior research shows that both general memory and associative inference for arbitrary objects are enhanced when materia
The modern construction industry is heavily resource-intensive, generating billions of tons of waste annually and contributing significantly to global carbon emissions. While recycling initiatives have grown, low-grade demolition debris such as broken bricks are systematically downcycled rather than reintegrated into structural architectural components due to their inherent heterogeneity and irreg
The need for development of novel drugs towards the treatment of neurodegenerative disease such as Alzheimer’s Disease (AD), Parkinson’s Disease (PD), and cancer is ever-pressing, especially within aging populations. Designing an effective drug towards these normally hard-to-treat conditions requires careful balance between uptake, solubility, and blood-brain-barrier (BBB) permeability, while stil
Arbetet undersöker möjligheterna att använda prefabricerade cut-and-cover-tunnlar i betong med välvda tvärsnitt inom svensk järnvägsinfrastruktur. Cut-and-cover-tunnlar byggs främst som platsgjutna konstruktioner vid grundare anläggningsdjup där jord eller sand är det omgivande materialet. Vid prefabricerade cut-and-cover-tunnlar schaktas en sträckning ut där betongtunneln placeras och monteras ihThis thesis investigates the potential of using prefabricated concrete cut-and-cover tunnels with arched cross sections in Swedish railway infrastructure. Cut-and-cover tunnels are primarily constructed as in-situ structures at shallow installation depths where soil or sand constitutes the surrounding material. In prefabricated cut-and-cover constructions, an excavation is made along the alignment
