Disrupting Narratives of Beauty: Dove's Emotionally Authentic Path and the Transformation of the Industry
The purpose of this paper is to highlight the fact that Dove was one of the first brands to change the narrative of beauty. Dove has emphasized the importance of displaying realness in their campaigns, and calling attention to the fact that beauty is not perfect. By repositioning their brand and connecting with consumer insight they have been leaders in revolutionizing the beauty industry. By taki
