YOGA ® - om kommodifiering och McDonaldisering av modern hathayoga
The authors Jeremy Carrette and Richard King argues that spirituality has become a subject of commodification (i.e. transformed into a commodity) as a consequence of the growing impact of Neoliberalism in the Western world since the 1980´s. These new forms of spirituality substitute traditional religion in secular societies and often operate with a hidden economic agenda. McDonaldization is a soci