As a result of technological advancements, marketing of various shapes have ex-ploded. In today's society it is not a question of where, what or how to spread a message, it's about getting someone to listen. This paper aims to raise awareness of the role of music in marketing, specifically how music in advertising can affect consumers' perception of and approach to an enterprise. By de

Problemdiskussion: Sektorn för olja och gas är inte särskilt mogen när det gäller kunskapen om försörjningskedjor. Det valda företaget för fallstudien, Maersk Drilling (MD), har problem med ett splittrat IT-­landskap och dålig datakvalitet. Det har orsakat problem med ineffektiva och komplexa processer där det krävs onödig kommunikation, parallell inmatning av data, etc. Inom upphandlingar och inkProblem Discussion: The oil and gas sector is not very mature in terms of supply chain management. The chosen case company, Maersk Drilling (MD), has problems with a split IT-­landscape with poor data quality. It has caused problems with inefficient and complex processes with much communication required, parallel information and more. Within procurement it translates to problems in spend managemen

Domestic violence is an increasingly common problem in our society. In 2012 there were 28,400 cases reported of assault against women over 18 and almost half of these women reported having been abused by a loved one. In support of these women there is sheltered accommodation around the country, about half of Sweden's municipalities have a shelter for women and these are conducted both municipa

The study investigates the difficulties small companies experience in implementing a standardized environmental management system or achieving an Eco-label. Further the study evaluates what should be included in an environmental management system to establish credibility. The market for Eco-labels and certifications has generally been adapted for large companies, but since the environmental awaren

Studiens syfte var att undersöka om självevaluering påverkar kvalitén på idéer vid idégenerering. Skillnaden mellan självutvärdering och expertutvärdering undersöktes och Geneplore validerades. Experimentet hade 59 deltagare, 30 deltagare i 14 experimentgrupper och 29 deltagare i 13 kontrollgrupper. Idéerna från gruppen som gjorde självutvärdering hade ett signifikant lägre nyhetsvärde, men det fa

The wolf has been considered functionally and genetically extinct in Sweden for a hundred years, but since the 1970’s there has been a gradual revival of the species. This reintroduction of the wolf into the Swedish society has been teemed with great tensions and bad sentiments. This research takes the normative position that news media has a responsibility in communicating the complexities associ

Popular science summary: Predictive model for unbound brain-to-plasma concentration ratio Blood-brain barrier (BBB) is a dynamic interface evolved to protect the brain from exposure to toxic xenobiotics and to maintain homeostasis. Distribution of drugs across BBB is critical for any drug discovery project. A drug designed for a target in brain has to pass through the BBB in sufficient concentr

Cardiovascular diseases are currently the leading cause of death in the world, which killed nearly 17 million people in 2011. For this reason, research in Cardiovascular diseases are of the up-most importance. In this thesis, real-time Cardiac Magnetic Resonance Imaging data is used to create simulated cardiac cycles for multiple phases of the respiratory cycle. By exploring image classification o

Titel: Industrianställdas påverkan på befolkningsutveckling i industriorter Författare: Richard Lundh Handledare: Jonas Nordström Kurs: NEKH01 Nationalekonomi: Examensarbete- kandidatnivå Nyckelord: Brukssamhälle, Industriort, Befolkningsutveckling, industrianställda Syfte: Undersöka samband mellan variation i antalet industrianställda i industriorter och variation i befolkning i industriorter. SaTitle: Industrial employees effect on population development in industrial towns Author: Richard Lundh Supervisor: Jonas Nordström Course: NEKH01 Economics: Thesis – Bachelor level Keywords: Industrial community, industrial town, population development, industrial employees Purpose: Explore possible connection between variation in number of industrial employees and variation in local population in

This thesis is a feminist-critical study of the marital metaphor in Hosea 1-3. My prime interest is the woman and her identity. I ask whether she is a prostitute or married to the prophet. My conclusion is that the text does not strife to tell us her identity, she is merely a prop in the prophets play. Her prostitution is there to shame and to blame other men. These men are the ruling class of Isr

This master’s thesis investigates the possibilities of detecting the rhopalia of box jellyfishes, i.e. the eyes of the box jellyfish. Each box jellyfish has four rhopalia and each of the rhopalium consists of six light sensing eyes which they use to interpret the surroundings. In this project we have worked with fifteen film sequences all consisting of different box jellyfishes and recorded under

A selection of well known period luminosity relations for cepheid variables are studied under the assumption that cepheid variables have a mean vertical velocity of zero in the galactic plane. Proper motion data from Hipparcos and Thyco-2 catalogues are coupled with the distances obtained from applying the period luminosity relations on a database of known classical cepheids to calculate the veloc

Höjningar och sänkningar av den globala havsnivån under pleistocen och holocen har framför allt styrts av glacio-isostatiska och glacio-eustatiska faktorer, direkt kopplade till de cykliska ökningarna respektive minskningarna av Jordens istäcken. Förutom de dominerande glacio-isostatiska och glacio-eustatiska faktorerna har flera andra komponenter påverkat havsnivån, vilket komplicerar de regionalRise and fall of the global sea level during Pleistocene and Holocene are mainly caused by glacio-isostatic and glacio-eustatic factors directly linked to the cyclic increase and decrease of the Earth’s ice sheets. Apart from the dominating glacio-isostatic and glacio-eustatic factors, several other components have influenced the global sea level, which complicates the regional sea level curves of

Consumption of organic food products in Spain has not kept pace with the expansion of production. Supporting the consumption of locally-produced organic food would increase the sustainability of food consumption in Spain. The objective of this study is to analyse the policy obstacles to an increase in organic food consumption. Data collection is based on a document analysis of governmental measure

In this paper we study how to update the solution of the linear system Ax = b after the matrix A is changed by addition or deletion of rows or columns. Studying the QR Factorization of the system, more specifically, the factorization created by the Householder reflection algorithm, we find that we can split the algorithm in two parts. The result from the first part is trivial to update and is the

The purpose of this essay is to study and present gender inequalities in student theatre groups called "spex" in Lund, Sweden. The "spex", which are a kind of theatre/musical, have been a tradition in student towns in Sweden for over a hundred years. Four groups are studied, Boelspexarna, Jesperspexet, Lundaspexarna and Toddyspexarna, and the material studied is leaflets from t

Syftet med denna uppsats är att fastställa vilka beslut som faller inom den verkställande direktörens beslutskompetens enligt den svenska aktiebolagslagen. Jag har i uppsatsen utgått från rättskälleläran och utrett frågeställning med hjälp av lag, förarbeten, rättspraxis och ett rikt litteraturläge. Alla rättskällor har bidragit till en närmre precisering av det centrala begreppet för den verkstäThe main purpose of this thesis is to determine which decision fall within the executive directors’ decision-making power in accordance with Swedish corporate jurisdiction. I have grounded this thesis through a method of legal sources and investigated the question at issue with the help of law, its legislative history, case law and a smorgasbord of literature. All the legal sources have contribut

Varumärket utgörs idag inte endast av företagets produkter och tjänster, utan av hela fö-retaget. Medarbetarna har därför en viktig roll i varumärkesbyggandet då deras beteen-den påverkar hur kunder uppfattar varumärket. Studiens syfte är att, genom kvalitativa intervjuer med medarbetare på Fujitsu i Malmö, skapa en ökad förståelse för medarbeta-rens kommunikationsroll i en konsultorganisations vaA brand does no longer consist only of products and services, but of the company as a whole. Coworkers therefore have an important role in branding since their behaviours affect how customers perceive the brand. This study aims at, through qualitative interviews with coworkers at Fujitsu in Malmö, creating an increased understanding of coworkers’ communication role in a consulting company’s brand,

When it comes to absorbing and emitting radiation, molecules show similar properties as atoms do. A signicant dierence though, is that a molecular spectrum consists of notably more absorption lines compared to an atomic spectrum. The additional lines appear due to the fact that molecules can not only exist in electronic, but also in vibrational and rotational energy states. Each gas has uniquely d