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This thesis explores discursive constructions of Sub-Saharan African female authors’ identities. Although the global publishing world brings local literature to a global audience, enabling local authors to profit from and operate within a larger market, it nevertheless creates a hegemonic understanding of local authors based on postcolonial ideas of the ‘Other’. Considering colonial patterns of ho
Denna studie undersöker den akustiska prestandan hos nedpendlade undertak vid stora installationsdjup (Overall Depth of System, ODS) genom numerisk modellering med finita elementmetoden (FEM). Bakgrunden till arbetet utgörs av en identifierad kunskapslucka gällande ytimpedans och absorptionsförmåga för plenumdjup överstigande 200 mm, där rådande standarder och empiriska mätdata ofta är otillräckli
This thesis investigates the transformation of political cleavages in Sweden, focusing on the transition from class-based voting to a multi-dimensional party system. Specifically, it examines whether the 2022 Swedish parliamentary election aligns with global trends where education and income have diverged as primary predictors of political support. To test the validity of Thomas Piketty’s “Brahmin
Extending the retirement age has become an inevitable trend given the deepening of population ageing and the need to reduce the financial burden of pensions. Many countries have already introduced policies to delay retirement. China began to implement the delayed retirement policy in 2025. As the policy was introduced relatively recently, retirement ages vary by characteristics such as gender and
This thesis looks into how ideological polarisation of party systems (X) influences affective polarisation (Y) on the individual level. Taking off from social identity theory, I assume that larger ideological divergence between parties fosters more emotionally charged evaluations of political opponents because of identity-based in-group and out-group dynamics as well as due to being by virtue diff
Pappers- och massatillverkning har sedan början av 1900-talet varit en ekonomiskt viktig industri för Sverige men har historiskt bidragit till stora föroreningsutsläpp, något som man försökt åtgärda genom såväl svensk lagstiftning som på EU-nivå. I denna uppsats har fokus lagts på två huvudsakliga typer av utsläpp, dessa är brunt vatten och fibrer. Brunt vatten orsakas av högt innehåll av chromophManufacturing of paper and pulp has been an economically important industry in Sweden since the beginning of the 20th century, however it has historically contributed to large amounts of pollution, something legislators have tried to mitigate through both national and European legislation. This report focuses on two main types of pollution, brown water and fibers. Brown water is the result of high
Ekonomiskt våld i nära relationer är ett allvarligt samhällsproblem som kan orsaka långvariga konsekvenser för den som utsätts. Trots att ekonomiskt våld allt oftare uppmärksammas som en form av våld i nära relationer är kunskapen inom området fortfarande begränsad. Kvinnor är särskilt utsatta för våld i nära relationer i stort, och ekonomiskt våld kan förstås som en form av våld som skapar ekonom
This study explores how stakeholders interpret place mascots on social media and what place brand identity emerges from their interpretations. Strategic communication emphasizes the importance of understanding stakeholders when developing strategies. However, existing research on place brand identity mainly adopts a top-down and marketing-oriented perspective, focusing on how DMOs convey intended
Against the backdrop of rising technological nationalism, geopolitical censorship, and cross-cultural trust pressures, Chinese technology brands face new legitimacy challenges in their overseas communication. For Huawei, directly emphasizing technological capabilities and product performance may not effectively build trust and could instead trigger defensive interpretations within a politicized co
This thesis investigates the extent to which and how non-hegemonic identities are discursively constructed in terms of race and gender in postcolonial contexts, as well as the implications thereof for hegemonic state ideology. KNEECAP, a music group from Northern Ireland, has been the subject of media controversy over the past two years for protesting the ongoing genocide in Gaza during its live p
In a saturated digital marketplace, brands increasingly rely on storytelling to fos-ter WOM advocacy. However, it remains unclear whether storytelling directly triggers advocacy or if cognitive attitudes mediate this relationship. This study investigates the psychological pathway to brand advocacy by integrating the vis-ual, narrative, and symbolic dimensions of brand storytelling with Ajzen’s (19
This thesis analyses how cosmetic brands construct brand purpose in their external communication and how such communication contributes to organisational legitimacy. It approaches brand purpose as a communicative practice through which brands link their identity, values and activities to broader social, ethical and environmental issues. The cosmetics industry is relevant because beauty brands do n
Social media platforms have become central arenas for brand communication, where visibility and performance are increasingly mediated by quantitative metrics. While these metrics are often treated as objective inputs for data-driven decision-making, less attention has been paid to the qualitative processes through which brand teams actually interpret, negotiate, and translate data into brand narra
From Heritage to Hashtag: How Luxury Brands Communicate Authenticity Strategically on TikTok The definition of a luxury brand relies on distance and constructed myth, which becomes a paradox when demand for transparency increases on social media. The aim of this study is to understand which strategy the brands Hermès, Chanel, and Louis Vuitton used to reconstruct their aura, following the reputati
This thesis examines how Cambodia’s legitimacy is communicated and negotiated through nation-branding-related foreign policy communication during the Cambodia-Thailand border conflict. The study treats foreign policy communication during crisis as a nation-branding site through which states project image, values, and narratives of rightful action. While nation branding is often viewed as a strateg
Artificial intelligence (AI) is increasingly employed in crisis communication to assist with tasks like monitoring, analysis, and message creation. However, its expanding use raises ethical and responsibility concerns, especially when AI-supported communication results in problematic outcomes. This thesis aims to provide new knowledge and enhance the understanding of how Estonian communication pro
The thesis explores the associative patterns between trust in science and scientists and political regimes across different educational groups in pre- and intra-pandemic periods. Using a multilevel design with regression-based methods on the sample (N = 168,035 two survey waves) with observations from 110 countries, I find that the relationship between political regime and trust in science is educ
This study examines how AI for minors is framed by AI companies and constructed in public discourse in China and the United States. Using Rhetorical Arena Theory and framing theory, the study analyses corporate communication from four AI platforms (ChatGPT, Gemini, Grok, and Doubao) together with public discourse materials, including mainstream media, NGO reports, and online commentary. Reflexive
Employee surveys (ES) are widely institutionalised in large organisations across Sweden and other Western countries, often embedded in formal or legally required work environment monitoring. ES serve to enable employee voice, enhance internal communication, and support organisational development. Despite their widespread use and growing popularity, they have been criticised for frequently lacking
