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Purpose: As greenwashing becomes an increasingly prevalent concern in the sustainability industry, the pressure of organizations to be perceived as credible is rising. One strategic approach to enhance perceived credibility is through collaboration with a non-governmental organization (NGO). This study aims to examine the impact of NGO–For-Profit co-branding on the brand attitude of both the for-

Hybrid shopping represents a contemporary retail approach characterized by the integration of online and offline channels, facilitating multifaceted consumer journeys encompassing product discovery, research, and purchase. This model synergizes the convenience of e-commerce with the tangible, experiential qualities of traditional retail environments, thereby catering to modern consumer preferences

For decades, the oil and gas industry has attempted to influence the American political system and downplay the severity of climate change. Corporations in the industry have donated massive sums of money to politicians, especially presidential candidates. This analysis explored the impact of those donations and whether there is a correlation between donations from the oil and gas industry and incr

This thesis explores how authenticity is constructed, negotiated, and contested within the context of dog sledding tourism in Lapland, a region marked by cultural complexity and ongoing postcolonial dynamics. The Finnish Sámi Parliament has voiced strong opposition towards husky safaris, framing the practice as a symbol of cultural displacement due to its lack of historical roots in the region. Th

In this bachelor's thesis, we examine how consumers use masstige brands in their identity construction. The aim is to gain a deeper understanding of how consumers interact with masstige brands and how these interactions are used to express an identity associated with luxury. Through a qualitative approach, we conducted semi-structured interviews as well as go-along observations to gain insight

This thesis analyses spatial inequalities in access to social infrastructure across Skåne County, Sweden, with a focus on the differences between rural and urban areas, as well as socio-demographic characteristics. Using geospatial analysis with Geographically Weighted Regression (GWR), the study analyses how socio- demographic factors correlate with accessibility in these regions. To measure acce

In Sweden, climate projections indicate longer growing seasons with more frequent extreme weather events, such as droughts and heavy rainfall, posing significant challenges to existing crop systems. Simultaneously, the sector is under growing pressure to reduce its environmental footprint, especially in response to agricultural nutrients runoff contributing to the eutrophication of the Baltic Sea.

I detta arbete studerar vi hur hållbara matkonsumenter hanterar sitt identitetsprojekt i och med stigande matpriser. Det var av intresse för oss att förstå hur stigande matpriser agerar vändpunkt i individers identitetsprojekt och sedan skapa en förståelse för hur dessa vändpunkter kan hanteras. Arbetet har en kvalitativ ansats där vi har intervjuat 10 stycken individer med mål att främja öppna sa

The Swedish right-wing party, the Swedish Democrats (Sverigedemokraterna), has seen a significant rise in both voter support and political influence over the past decade. Despite the party’s limited and traditionally conservative gender equality politics, an increasing number of women choose to support and vote for them each year. To better understand this apparent paradox, the study employs inter

The need for accurate and computationally efficient methods for analysing the effects of ground vibrations on a structure is increasing. This is partly due to continued urbanization leading to structures being placed in closer proximity to vibrational sources, as well as increased environmental awareness leading to more lightweight structures, such as timber structures, being built. The purpose of

The purpose of this paper is to explore and understand interorganizational factors that lead to the inconsistency and ineffective implementation of sustainability strategies by focus on the translation of ideas from top management to the operational level for practices in a chain hotel located in Southern Sweden. What factors influence the translation of sustainability talk into practices in

This study investigates the impact of the 2008 global financial crisis on adolescent mental health across 27 European countries using Health Behaviour in School aged Children (HBSC) survey data and a two-way fixed effects model. By examining five key symptoms, irritability, nervousness, feeling low, sleep difficulties, and body dissatisfaction, this study offers a detailed cross-national assessmen

This thesis explores the possible points of use for autonomous vehicles (AVs) in the last mile delivery context. Motivated by the growing demand for efficient, scalable and customer centric delivery solutions, this thesis identifies the pain points in last mile delivery and evaluates the AV features required for application in the last mile delivery. It employs a qualitative approach and incorpora

Denna studie undersöker hur det generativa AI-verktyget Gemini kan användas i gymnasieskolans engelskundervisning för att stödja elevers muntliga språkutveckling. Studien bygger på kvalitativ metod, med diskursanalys av samtal mellan elever och Gemini samt tematisk analys av semistrukturerade intervjuer. Resultaten visar att de flesta elever upplevde samtalen som positiva och att flera språkliga d

Översvämningar är ett återkommande problem i Rwanda och orsakas av en kombination av kraftiga regn, branta terränger och ökad markanvändning. I området Sebeya, i nordvästra delen av landet, har översvämningar de senaste åren lett till både allvarliga skador och förlust av människoliv. Denna studie undersöker hur översvämningar påverkar människors liv och ekonomi i Sebeya genom att kombinera geograFlooding is a persistent problem in Rwanda due to a combination of intense rainfall, steep terrain, and increasing land use. Sebeya catchment, located in the northwestern part of the country, has especially experienced severe and deadly flooding in the past recent years. This study examines the socio-economic impacts of flooding in Sebeya catchment by combining geospatial analysis with qualitative

This study examines the immediate impact of the U.S. steel and aluminum tariff announcement on February 10, 2025, on the stock prices of publicly listed firms in the United States and Japan. Employing a dynamic Difference-in-Differences (DiD) framework, we compare cumulative weekly stock returns of firms in the steel and aluminum sectors (treatment group) with those in other metals and mining sect

The course of this thesis takes its starting point from a question inspired by the work of architect and artist Allan Wexler; How can one create a building that emanates from one’s subconscious? Wexler states that he aims to create buildings in the same manner as a potter throws a pot on a wheel, without hesitation, in a kind of stream of consciousness fashion. The question about the subconscious

In this thesis I analyze the official government report "En ny ordning för asylsökandes boende" (SOU 2022:64) together with three consultation reports. The aim of the study is to reveal assumed and naturalized presumptions about asylum as a concept, and the logic that lies behind the contemporary changes. Further the aim is to show a discursive change and contribute to knowledge about co

Second-hand consumption is promoted as a tool for achieving sustainability goals, yet its actual environmental impact remains insufficiently quantified. This thesis examines the potential of second-hand shops to contribute to carbon reduction, focusing on carla, a Vienna-based second-hand initiative. While second-hand goods are generally assumed to reduce the demand for new products, this benefit

Biodiversity Credits have received substantial attention as an innovative financial mechanism that can attract private financial capital towards biodiversity conservation and restoration. To explore this potential, the thesis examines how key market actors perceive the drivers and incentives (RQ1), as well as barriers and challenges (RQ2) of this emerging market. To answer these questions, a quali