Abstract Title: Walk the Talk! B2B Positioning Strategies in the Management Consultant Industry Seminar date: 26th of May 2016 Course: FEKN90 Authors: Louise Alenius, Angelika Johansson and Cecilia Lidén Supervisor: Merle Jacob Keywords: Positioning, Differentiation, B2B, Services, Management Consulting Purpose: The aim of this paper is to identify the underlying factors that make up brand p

Abstract Sedan internets intåg i världshistorien har mängder av studier kring sociala mediers påverkan på människor uppkommit. Att människor skapar sociala rum på internet har därför lett till att antropologin anpassat sin metodologi efter en ny typ av fält. Detta har öppnat upp för studier som tidigare inte varit möjliga och gjort att grupper och problem som tidigare varit omöjliga att undersöka,

Research question: How do the contextual conditions differentiating internal and external corporate ventures influence their resource acquisition strategies? Methodology: The analysis of the study is based on four cases consisting of two internal corporate ventures and two external corporate ventures. Data was gathered through in- depth qualitative interviews with the corporate entrepreneur managi

Universum består utav mycket små byggstenar vilka kallas elementarpartiklar. Varje sådan partikel har speciella egenskaper. Ett exempel är ljus, vilket egentligen är ljuspartiklar som kallas \textit{fotoner}, vilka färdas med ljushastigheten. Ett annat är elektricitet vilket är \textit{elektroner} i rörelse. En av elektronernas egenskaper är att de har en negativ elektrisk laddning. En fråga somOne approach to understanding the observed hierarchy in quark masses is by using the Froggatt-Nielssen mechanism. In this model new exotic (and presumable yet undetected) particles are introduced. By forcing the particles of the Standard Model to interact with the postulated particles it is possible to create a mass suppression mechanism which can explain the observed quark mass relations. The me

Denna uppsats bygger på forskning inom den komplexa juridiska situationen bakom EU’s externa agerande och konflikten mellan externa och interna juridiska spörsmål inom områden med delad kompetens inom Unionen. EU’s lagstiftning, genom sin egen struktur, har en unik position inom hierarkin för rättskällor. Av de i uppsatsen presenterade rättsfallen och dokumentationen i övrigt kan man utläsa att deThis thesis is based on research into the area of the complex legal situation behind EU’s external affairs with the conflict between external and internal legal matters in regards to the area of shared competences within the Union. EU legislation, by its own structure, has a unique position in the hierarchy of laws. As can be seen by case law and documentation presented here it also contains its o

The purpose of this dissertation was to study the brand identity evolvement in a startup context. The CBIM framework by Urde (2013) was implemented in the research, in order to understand different elements affecting the process in the creation of a brand identity. The framework includes both an internal –and external perspective. The reputational elements were excluded because the brand image per

Supported by the Design Business Association, the purpose of my research is to explore and explain how organisations are successfully using design as an ingredient within their business mix, in order to provide insights for managers, designers and design-promoting organisations. The research adopted an inductive approach and utilised an interpretive qualitative methodology which fits with a subje

The aim of this interdisciplinary study is to examine if John Marsden’s young adult novel, Tomorrow, when the war began (1993), can be used in the Swedish Upper Secondary EFL classroom, when teaching social justice. In order to fully examine the aim, a postcolonial reading of the novel has been made. The novel has been analyzed in accordance with postcolonial literary theory and then contrasted wi

The Internet of Things is coming. With it comes security challenges not present on common, more capable, devices such as desktop computers or servers. We argue that traditional channel security needs to be complemented with object security to cope with the constrained nature of small devices and Low Power Lossy Networks. The main reason for a partial transition to object security being heavy use o

This thesis addresses a critical research gap in understanding vegan consumer culture and problematizes dominant theory on consumer culture by establishing the cultural importance of affect towards consumption. These goals are researched in tandem by exploring affective expressions and creations of affective orientations amongst vegans in online consumption communities. An ethnographic study was u

Sammanfattning Titel Den eviga strävan efter idealet En kvalitativ studie om samspelet mellan kvinnliga ideal, konsumenters identitet och personliga varumärken på Instagram Seminariedatum 2016-06-02 Ämne/kurs FEKH29, Examensarbete kandidatnivå, marknadsföring, 15 HP Författare Emma Bogren, Annika Eriksson och Julia Sjöberg Handledare Clara Gustafsson Begrepp Kvinnliga ideal, Personliga varumAbstract Title The eternal pursuit of the ideal A study about the interaction between the female ideal, consumers identity projects and personal brands on Instagram Seminar date 2016-06-02 Subject/course FEKH29 – Bachelor’s thesis in Marketing, 15 ECTS Authors Emma Bogren, Annika Eriksson and Julia Sjöberg Advisor Clara Gustafsson Key words Identity, Ideal, Culture, Personal brands Issue Ind

This study examines whether a change in dividends is connected with a change in future earnings and can thereby be interpreted as a signal from the management to the market. This is a well-debated subject that has been researched several times before this study, often with contradicting results. This thesis presents a new approach where it is investigated if firms choose between different ways to

Kandidatuppsatsen Att vara eller inte vara allmänbildad - är det en tävling?, skriven av Linnea Lindoffer och Mette Pedersen vid Institutionen för kommunikation och medier, granskar kunskapskonstruktion med utgångspunkt i frågesportsprograms underhållande och lättsmälta format. Syftet är att studera både vad kunskap är och hur vi förväntas veta. Som utgångspunkt undersöker uppsatsen programmet Vem

Den här rapporten redogör för det arbete som utförts av Gustav Alvland under genomförandet av examensarbetet på CeDe Group januari till maj 2016. CeDe Group är ett företag som inriktat sig på att specialanpassa och utveckla utrustning till anläggningsmaskiner, främst tillverkade av Volvo. Ett område för detta är borrning och grundläggning där företaget under flera år tagit fram maskiner och utrustThis thesis was conducted by Gustav Alvland as a project in mechanical engineering in collaboration with CeDe Group January to May 2016. CeDe Group is a company operating in the area of designing and manufacture special applications and equipment for construction equipment, generally made by Volvo. One product segment is drilling and piling were the company has developed several complete machines

Better access to finance and higher education levels in a country are two major policy areas of governments and international development cooperation organisations for the goal of reducing poverty. Microfinance has become a popular instrument to facilitate access to finance, but comparative evidence on a macro scale is scarce. This thesis examines the relative importance of the two policy areas us

Syfte: Studiens syfte är att undersöka vilka kapabiliteter inom e-handeln som påverkar företags värdeskapande genom effectiveness i en dynamisk miljö. Metod: Via en kvalitativ ansats genomfördes en multipel fallstudie med hjälp av semistrukturerade intervjuer. Vi granskade zero-level kapabiliteter och dynamiska kapabiliteter hos företag där intervjupersoner fick besvara ett antal frågor, som kompPurpose: The purpose of this study is to examine which capabilities within e-commerce affect organizations abilities towards value creation through effectiveness in a dynamic environment. Methodology: The research was done by multiple case studies through semi structured interviews consisting of several questions and relevant follow-up questions. We have chosen a qualitative approach in order to

This study focuses on the textile implements, notably the loom weights and spindle whorls, found at fortified hilltop settlements - a specific type of hillfort in Sweden. The sites included in the study are Boberget (Östergötland), Gullborg (Östergötland), Darsgärde (Uppland) and Börsås kulle (Bohuslän). From quantitative analysis of the material, assessing the least possible production range, the