“A little less conversation, a little more action please” - Triggering greener travel behaviour in a music festival context: The case of Fuchsbau Festival, Germany
With growing awareness about their environmental impact, music festivals have increased their efforts to become greener since the 2000s. In line with this trend, the German Fuchsbau Festival developed a transport plan, taking into account that up to 80.0% of a festival’s emissions are produced through audience travel. Aiming at triggering a greener travel behaviour among its visitors, four measure