Purpose: The purpose of this paper is to explore political leaders as archetypal brands. Moreover, this study aims to add knowledge to the concept of archetypes in political brand communication. Methodology: This study combines qualitative and quantitative research. Therefore, three cases of different political leaders (Donald Trump, Angela Merkel & Volodymyr Zelensky) are being examined. Seco

Purpose: To examine how core values can be concretely transformed in the physical stores in order to help with the creation of favorable brand associations and the shaping of the brand image. Methodology: The paper combines both primary and secondary data, with a specific focus on two brands as case studies: Lush and Kiehl's. Primary data was collected through a questionnaire that includes bo

The aim of Copenhagen municipality to attract socio-economically strong residents with its green infrastructure strategy inspired the analysis which aimed to assess whether improving access green areas in the city has had any impact on socio-economic mobility of its residents. Additionally, the concerns of potential displacement of socio-economically weaker residents warranted consideration of how

Social and environmental issues associated with US military presence in Okinawa have adversely affected island residents for years and requires urgent attention. However, with actors with different beliefs and values involved, the search for sustainable solutions is elusive. An ecolinguistic analysis is conducted on digital newspaper articles published in four ‘societies’ – the US, US military, Ja

Förutom de 30 biljoner celler som utgör vår kropp, hyser varje individ 39 biljoner små mäktiga mikroorganismer som är osynliga för människans blotta ögon inklusive bakterier, virus, jästsvampar, protozoer och svampar. De kan gynna vår hälsa, men också vara patogena för att göra oss sjuka. De började bygga sina samhällen i vår kropp när vi exponerade den för denna värld ur vår mammas mage och expanUnderstanding the gut-brain-microbiota axis can help us provide a new tool to manage conditions such as Alzheimer’s. However, a major challenge is selectively amplifying the bacterial DNA which is present at a much lower level than the host DNA. In this thesis, we aim to develop a methodology to extract, purify and quantify the bacterial DNA in the brain tissue of mice. The methodology that can be

Purpose: The purpose of this research paper is to examine the challenges of repositioning both in aligning the brand image with the brand identity and in sustaining the brand equity through creating consistency. This research is examined through the case of Jägermeister. Methodology: A qualitative research method was conducted. Primary data was collected through a focus group and secondary data w

Utveckling av metoder och interaktiva webbapplikationer för analys av spatiell cancerdata. Immunterapi är en nyare behandlingsform som bygger på att kroppens egna immunförsvar tar sig an cancercellerna. Den är effektiv och leder i regel till färre biverkningar än klassiska behandlingar, såsom kemoterapi eller strålning. Tyvärr svarar inte alla cancertyper på Immunterapi. Äggstockscancer är ett exTechnical development often precedes scientific breakthrough but can also pose new challenges to the scientific community. This is the case for Digital Spatial Profiling (DSP), where recent breakthroughs allow for collecting multi-plex spatial proteomic/transcriptomic data from tissue and it is prophesied a promising future in cancer research. A challenge, however, is handling its output data with

Purpose: The purpose of this paper is to investigate how counterfeit products affect a brand’s brand equity with the help from a consumer perspective. Research question: What is the consumer’s perception of counterfeit products? How and why does the consumer’s perception of counterfeit products affect a brand’s brand equity? Methodology: This research paper was based on quantitative research,

COVID-19 was declared a world-wide pandemic in 2020, consequently affecting societies all around the globe. This thesis investigates one of these effects, namely how the pandemic affected occupant loads in office buildings and its subsequent effect on fire evacuation. Occupant load is one of many important factors when designing a building in regard to its fire safety, as it is a key component in

Purpose: The importance of body positivity is visible in its remarkable media presence. The movement entails challenges such as opportunities for brands. The purpose of this paper is to examine why companies adapt to the body positivity movement, what they are exactly doing regarding body positivity and how this is related to the brand’s reputation. Methodology: Literature and media review, Case

Uppreningsprocessen av monoklonala antikroppar (mAbs) är dyr, speciellt det kromatografisteg där antikropparna separeras från andra protein och celler i lösningen från tidigare steg i processen. Antikropparna separeras från lösningen med hjälp av affinitetskromatografi, där det endast är antikropparna som interagerar med innehåller i kolonnen och stannar kvar, medan resten passerar obehindrat. AntThe purification process of monoclonal antibodies (mAbs) for therapeutic drugs is expensive, especially the chromatography step in which the mAbs are separated from other proteins and cells present in the feed. The antibodies are separated from the feed using affinity chromatography, where only the antibodies interact with active sites within the column, whereas the rest passes through the column

Purpose: Explore the evolutionary relationship between celebrity endorsements and the boom of influencer marketing with respect to the consumer demand for authenticity and the repercussions for branding practices moving forward. Methodology: Research was conducted through a literature review, case studies, and historical review. The findings were then analysed and condensed in to a framework to i

Risk communication forms an integral part of disaster preparedness. In light of the increasing likelihood and intensity of forest fires, areas like Canton Bern in Switzerland, not usually known as a forest fire hotspot, have planned to strengthen their risk communication efforts to help increase overall preparedness and mitigation. Using the example of forest fires, this paper will shed light on t

Cryptocurrencies are growing at a rapid pace. It is well established that the mining operation fueling the cryptocurrency Bitcoin consumes a significant amount of energy. This study aims to determine if there is an alternative to the consensus model, maintaining security, integrity, and decentralization. It includes a deep dive into the Bitcoin network and the consensus model Proof of Work (PoW ).

The Discrete Fourier Transform is the simplest way to obtain the spectrum of a discrete complex signal. This thesis concerns the case when the signal is known to contain a small (unknown) number of frequencies, not limited to the discrete Fourier frequencies, embedded in complex Gaussian noise. A typical signal is generated from a digital radar and the frequency components stem from point scatters

Purpose: To explore how different B2B companies within the plastic industry are adapting and managing their brand under siege in regards to the environmental pressure from stakeholders. Methodology: This study takes a qualitative research approach, combining primary and secondary data. To create an understanding of the plastic industry, three B2B companies were interviewed in order to investigate

I detta projekt utvecklades ett formspråk för militära sensorprodukter. Med särskild vikt på att företagets olika produkter skulle få ett gemensamt vi- suellt uttryck. Detta formspråk tillämpades sedan på styrenheten till en kamera, vilken används utomhus i tuffa förhållanden. Till styrenheten ut- vecklades en lösning för ett kompakt portabelt lagringsmedia som samtidigt går att använda med tjocka