The purpose of this study is to investigate how faculty members at Lund’s School of Economics and Management experience language barriers within the workplace. The study focuses on the relationship specifically between the language use of Swedish and English within the working environment. Data for this research were collected by conducting 14 semi-structured interviews with employees from the fac

Denna kvalitativa forskningsstudie undersöker hur och varför humor används i varumärkeskommunikation genom en mindre innehållsanalys och två fokusgruppintervjuer. Fokusgruppintervjuerna inkluderar både generation Z, som har växt upp med sociala medier, samt generation X, som inte har samma erfarenhet av användning av sociala medier. I studien avser man lågprisbolaget Ryanair som undersökningens utThis qualitative research study investigates how and why humor is used in brand communication through a small content analysis and two focus group interviews. The focus group interviews include both Generation Z, who have grown up with social media, and Generation X, who do not have the same experience with social media usage. The study uses the low-cost airline Ryanair as its focal point and anal

This thesis examines the dynamics of online fat acceptance communities, exploring their construction, sustainability, and influence on fat individuals. With the growth of societal stigma surrounding fatness, these communities have emerged as spaces to challenge normative beauty ideals and advocate for self-acceptance and empowerment among individuals marginalized based on their body sizes. To anal

Uppsatsen analyserar införandet av FinTech-lösningar inom konsultföretag, genom att använda Unified Theory of Acceptance and Use of Technology (UTAUT). Studien tillämpar kvalitativa metoder, som semi-strukturerade intervju och mejlintervjuer, för att undersöka anställdas erfarenheter och perspektiv på FinTech. Den identifierar nyckelfaktorer som prestanda, ansträngning, socialt inflytande och tekn

Despite almost 9 years of pushing for sustainable development in the global environmental politics sphere, societies worldwide remain stuck in unsustainable energy cultures. Critical feminist analyses of gendered norms in energy systems offer a path to bring to light the structures of power that keep us stuck. Carbon Free Island Jeju 2030 was a policy experiment announced in 2012 aiming to transit

This research addresses the misalignment gap in social enterprise knowledge across different socio-economic regions, emphasizing the need for localized studies. Focusing on Vietnam, a developing country with emerging social enterprises, the study investigates the strategic practices employed by these enterprises to manage the dual missions of profit and social impact. Through explorative case stu

Bakgrund Den globala prevalensen för övervikt har ökat under de senaste årtiondena. Övervikt utgör idag en betydande hälsoutmaning som kan medföra flera sjukdomar. Trots fördelarna med regelbunden fysisk aktivitet har personer med övervikt ofta svårt att engagera sig i och bibehålla en aktiv livsstil. Syfte och frågeställning Syftet med studien var att sammanställa vilka barriärer som personer med

Bakgrund: I Sverige sjunker antalet barn som enbart ammas de första sex månaderna. Tidigare forskning visar att partnern är betydelsefull för amningsfrekvensen både praktiskt och mentalt. Under besöken på mödravården ska föräldrarna erbjudas information om amning och ett konkret partnerstöd ska inkluderas. I barnmorskans arbete ingår främjandet av amning, men barnmorskan ska dessutom verka för jäm

Denna kvalitativa studie undersöker strategisk kommunikation inom nyhetsförmedling på sociala medier, med fokus på Instagram. Med en abduktiv ansats och en kritisk diskursanalys syftar studien till att jämföra kommunikation mellan två aktörer: det svenska public service-kontot SVT Nyheter och det opinionsdrivna kontot TNKVRT. Genom att granska språket, teman och inramningen av nyhetsrapporteringarThis qualitative study investigates strategic communication practices of news portrayal on social media, focusing on Instagram. Employing an abductive approach with a critical discourse analysis, the study aims to compare communication between two actors: the Swedish public service account SVT Nyheter and the opinion-driven account TNKVRT. By examining the language, themes, and framing of news rep

The overall theme for this thesis is Children and Youth Geography and it uses the Convention on the Rights of the Child as point of departure. By conducting both a self-administrative questionnaire and semi-structured interviews, this thesis explores in what ways the Local follow up of youth policy (lokal uppföljning av ungdomspolitiken, LUPP) can contribute to developing children’s and youths’ in

This study examines the symbolic boundaries and boundary work (Lamont, 2000) that trans women experience in relation to the cis women in their lives with whom they share a close or meaningful relationship. Centering trans women’s voices and experiences, I analyze the ways in which boundary work is used to maintain or challenge symbolic boundaries between trans women and cis women, and how those bo

In this thesis, the relationship between venture capital (VC) investments and startup success in Sweden is analysed. The selected startups have operated between 2010 and 2015, and have been funded by VC investments between 2010-2022. As a subgroup of private equity firms (PE), VCs support startups financially and strategically to expand companies. Logistic and linear regression models have been

Artikel 16 i EU-stadgan reglerar näringsfriheten om fritt utövande av ekonomisk och kommersiell verksamhet. EU-kommissionen har tagit fram paketet om digitala tjänster som svar på behovet av att reglera det digitala landskapet och således inskränkt vissa företags näringsfrihet. Paketet består av förordning om digitala tjänster (DSA) och förordningen om digitala marknader (DMA). Denna uppsats syftaArticle 16 of the EU Charter regulates the freedom to conduct a business, the freedom to exercise an economic or commercial activity. The European Commission has developed the Digital Services Package in response to the need to regulate the digital landscape, thus restricting the freedom to conduct a business for some companies. The package consists of the Digital Services Act (DSA) and the Digita

In the competitive landscape of the modern business world, human capital stands as the cornerstone of organizational success. Retaining talented employees, particularly within Generation Z due to their high demands and aspirations, poses a great chal-lenge for organizations. This study investigates the impact of employer branding strategies on the employment intentions for retention of Generation

Bakgrund: Samtliga Svenska vattenkraftverk och dammar ska under en tjugoårsperiod få moderna miljövillkor inom den nationella planen för omprövning av vattenkraft (NAP). Nio svenska kraftbolag finansierar tillsammans, genom Vattenkraftens Miljöfond Sverige AB (Fonden), kostnader som uppstår i samband med miljöåtgärder inom NAP. Tidigare studier visar att det finns en anlockningsproblematik vid de

This master thesis investigates the use of strategic sustainability storytelling by four automotive companies in Sweden. The study aims to explore how these organizations implement sustainability storytelling in their external communication to contribute to organizational legitimacy. This thesis has been conducted through a qualitative analysis approach where we compared the case studies qualitati

Disinformation campaigns are not only designed to attack nations, but to build a long-lasting narrative among its people. This study argues that despite the malicious intentions behind disinformation campaigns to disrupt nations and smear their image, the targeted audience becomes the most vulnerable and often ignored group whose voice and narratives can be amplified if not listened to. It derives

Food security and environmental sustainability are increasingly threatened by the current degradative practices of the agri-food industry. To mitigate the adverse environmental impacts of the agri-food supply chain, the circular food economy has been proposed as a strategy to enhance biodiversity, improve access to nutritious foods and reduce the industry’s greenhouse gas emissions. However, progr

Det svenska vägnätet är uppdelat i allmänna vägar, kommunala gator och enskilda vägar. De allmänna vägarna sköts generellt av staten via Trafikverket. Ansvaret kan emellertid, om regeringen lämnat ett förordnande om det, överlämnas till den berörda kommunen. Förordnandet kan gälla för ett helt område, eller enskilda vägar. Kommunen är väghållare för de kommunala gatorna inom detaljplan med kommunaA municipality in Sweden has two different choices regarding how to plan and build transportational infrastructure such as roads. The most used way is to use the planning and building act and establish a detailed development plan, but the municipality could also establish a road plan according to the road act. This paper examines the connection between the two laws and how those apply on the munic

This thesis examines the dynamics and impact of strategic cross-sector partnerships between businesses and non-governmental organisations, focusing on how these collaborations create shared value. The thesis looks at several strategic cross-sector partnerships involving large organisations such as IKEA, Hapag-Lloyd, UNICEF, and WWF to understand the unique characteristics that influence these coll