Syftet med denna uppsats är att undersöka sambandet mellan intern och extern branding. Till denna frågeställning är följande underfrågor kopplade: • Vilken betydelse har ledarskapet för kopplingen mellan intern och extern branding? • Hur påverkas anställda av intern branding inom organisationen? • Vad krävs för att skapa framgångsrik intern branding? Primärdata för studien samlas in genom kvalitat

Abstract: The creation of new opportunities and ventures due to international entrepreneurs is not something new. Theory suggests that international entrepreneurs in their aim to grow and expand their ventures leave their national boundary looking for new business opportunities. International entrepreneurs face different social, political and cultural barriers. Problem discussion: In this thesis I

This theoretical reflections evaluates my own learning experiences during six months in the master program of entrepreneurship at Lund University. I will focus on how to carry out an entrepreneurial project alone and what importance networks have in this process. I will use four main areas of theory that I will discuss and analyze; The comparison between team start-ups and solo start-ups, networki

Thought Leadership är en kunskapsbaserad position, som The Big Four vill uppnå hos sina kunder. Målet är att positionera sig, och positionen underbyggs av kunskap internt hos revisionsbolaget. Thought Leadership är ett omfattande arbete, som det skyltas lite med. Kännedomen hos konsumenter är lågt och det är viktigt att ta hänsyn till i arbetet med Thought Leadership, för att nå önskad effekt.

Vi vill visa vad företag tar upp i sina code of conducts, vilka aspekter man väljer att ha med, och om det finns skillnader eller likheter mellan B2B och B2C. Vi vill samtidigt undersöka hur man följer upp sina code of conducts hos underleverantörer. Slutsatser: Mänskliga rättigheter, arbetsrätt, miljö och korruption är de vanligast förekommande aspekterna som tas upp i företags code of conducts.

Using a self-observation method in an autoethnography style, this paper is a study on entrepreneurial teams based on personal experience. It relates my personal learning outcomes from the master’s program in entrepreneurship at Lund University to the main theories from the field of team entrepreneurship.

The Shapeyard project was an attempt to commercialize a piece of university research by two academics at Lund University. Their algorithm that they developed together allowed for the customization of furniture using morphological patterns found in nature as a design concept. The idea was brought to a group of students completing their Masters of Science in Entrepreneurship degree in order to gain

This auto ethnographic article reflects the process of developing a business model for a fermium photography service in Lund, Sweden. With the support of theory and by making use of own experiences the development steps as well as the three fundaments of the business model are analysed. Further the current business model will be defined along a theoretical typology. The article will give a basic u

New entry and being new has often been a topic of scholars within different research fields, and so has legitimacy. There are many theories which address implications and advantages of being new or engaging in new entry. For example, Barney (1991) argue for the importance of the resource based view, Freeman (1983) highlights the correlation between age and death rate of new firms and Besanko et al

This paper is an auto-ethnography of Cihan Keskinʼs experiences as an immigrant entrepreneur in Sweden. Paper talks about possible problems an immigrant entrepreneur faces during venture creation phase in Sweden and gives solutions and examples based on personal experiences. Paper uses other research and scientific data to show the common problems immigrant entrepreneurs face. Solutions to these p

In this paper, I reflect on the way entrepreneurs evaluate business ideas to either pursue them or let them go. I reflect on the efficacy of the current theoretical proposals in the field of Entrepreneurship when applied on their own and combined, in the context of new business ventures. The motivation behind writing this reflection comes from the several occasion when I have had to evaluate the f

In order to turn business ideas into ventures that create value and wealth, several types of resources are required. They can be divided into social, human, organizational, technical, and financial resources. Among all of these, finance is considered one of the most essential resources to acquire because it enables the acquisition of additional human, physical and technological resources later on

This is the business plan for AirOhMail as of May 2011.

Business Plan of the magazine publishing

The thesis is based on a qualitative multiple case study with an abductive approach. It examines the relationship between brand placement and gender roles in films between the 1980s and 2010s, with the main purpose to contribute to the gender and marketing literature on how the portrayal of male and female characters in films has developed, changed and been translated through brand placement withi

This thesis explores entrepreneurial theories in every day practice using the case study of Trafvid which is an entrepreneurial start-up company. Some of the theories that have been covered include the effectuation process and the role of legitimacy, customer reference and trust on start-up ventures. This thesis also covers some first mover advantages. This paper is an Autoethnography as the autho

Theoretical reflections from selfperspective regarding importance of legitimacy and a business plan.

Syftet med denna uppsats är att kasta ett ljus över de svårigheter som föreligger kring ämnet fortsatt drift. Vi vill bidra med en klargörelse av huruvida det finns omständigheter som påverkar revisorn i dennes bedömning angående den fortsatta driften och vilka effekter ett utlåtande kan ge. Vi finner att en fortsatt drift anmärkning har betydelse för kreditgivare, däremot är även en oren revision

This paper uses an autoethnographic approach to analyze the work of an entrepreneur on a the new venture, AirOhMail, in regards to intellectual property and product protection. By comparing AirOhMail with the failed start-up, SurPrise - both companies attempting to commercialize the same product - this paper demonstrates how a low-level innovation product can better achieve success in the start-up

Debatten om hållbarhetsrapporter är fortfarande livlig. Allt fler företag väljer att släppa en hållbarhetsrapport och fokus på miljö frågor får allt större betydelse. Trots detta visar vår studie vi gjort att själva användningen av rapporterna är svagt. Av de två fallföretagen vi undersökte framkom det att rapporternas faktiska användare är få. Istället tenderar intressenterna att ta till sig info