Marknadsföring- till vilket pris som helst? The tiny fantasy and the much bigger reality
Title: Marknadsföring- till vilket pris som helst? The tiny fantasy and the much bigger reality Seminar date: 2020-01-16 Course: FEKH29 Business administration: Degree Project in Marketing, Undergraduate Level, 15 credits Authors: Emelie Ljunggren, Hanna Lundstedt Advisor: Nikos Macheridis Key words: Purchase intention, body image, plus size, the thin body ideal, social responsibility Purpos