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This study explores consumer perceptions of heritage brands following a revolutionary rebrand, with a focus on adapting the Consumer Perceived Value (CPV) theory. Building on Wuestefeld et al.’s (2012) framework, the research incorporates the disruptive nature of revolutionary rebranding to extend the theoretical understanding of CPV in a heritage branding context. Guided by a relativist ontology
I Sverige har var femte ungdom mellan 16-24 år blivit utsatt för våld i en parrelation. Denna uppsats behandlar det sexuella och fysiska våld som flickor utsätts för i parrelationer motiverat utifrån att statistiken visar att det är en grupp som särskilt drabbas av dessa våldsformer. Syftet är att bidra med kunskap eftersom den svenska forskningen inom fältet är mycket begränsad. Förhoppningen är
This thesis explores the phenomenon of employee ambassadorship in the public sector within the framework of internal branding. The aim is to identify the factors that facilitate or hinder employee ambassadorship, particularly on an individual and organizational level. The study challenged the dominant managerial perspective on internal branding by establishing an employee-centered approach which r
Purpose: This study aims to investigate how consumer attitudes toward AI-generated content, in the form of pictures and videos, shape how they perceive a brand’s image. Research question: How is consumers’ perception of a brand’s image shaped by the use of AI-generated visual content? Theoretical Framework: Breckler’s ABC model, which conceptualizes the notion of attitudes, is used to ensure we
Purpose: The study aims to examine whether health consciousness, as a cognitive heuristic, influences the impact of vegan labels, as external cues, on product attribute perceptions such as taste, health, and environmental friendliness, as well as on consumption intentions. As consumers face cognitive limitations when evaluating food products, this research aim to contribute to the understanding of
Fatima, f, 34, parent: “It is a small home for our children. They spend many hours here. To us, it is not just daycare. We don’t just come here and drop off our children and say goodbye, then come back in a few hours. They have to feel that this is a home to them”. This ethnographic study of Danish daycares analyses how information is being shared between parents and daycare staff, how conflict is
This study investigates the relationship between public perceptions of rape myths, secondary victimization, and the willingness to report a sexual assault in a Swedish context. A literature review was conducted to map the current state of the research, which revealed that most previous studies originate from North America and emphasize the role of institutional responses, especially by the police.
As climate change accelerates, rising sea levels and eroding shorelines are reshaping our coastal landscapes. Short-term fixes, such as beach nourishment and offshore breakwaters, are proving increasingly ineffective and costly. In nations like Sri Lanka, where tourism is a vital pillar of the economy and heavily dependent on beaches, these transient measures have become financially unsustainable.
Selection bias in non-probability samples presents a significant challenge in IoT device di- agnostics data analysis, where incomplete or systematically missing data can compromise the validity of analytical insights. Our project proposes a comprehensive statistical frame- work to correct for that bias, using real-world data from Axis Communications AB. The project explores three primary methodolo
Sammanfattning Syfte: Syftet med studien är att öka förståelsen om second hand online genom att analysera hur utformningen av ISHP möjliggör användarengagemang, samt hur användare uppfattar och interagerar med plattformarna. Teoretiskt ramverk: Analysen baseras på Zhao, Zhang, Tang och Songs (2021) modell för digitala affordanser, där handlings-, effekt- och motivationsaffordanser används för att
Forskningsfråga: Hur påverkar en akademisk ekonomiutbildning, jämfört med enbart en gymnasieexamen, svenska småföretagsgrundares entreprenöriella förmågor? Syfte: Studien syftar till att undersöka hur utbildningsbakgrund påverkar svenska småföretagsgrundares entreprenöriella förmågor. Fokus ligger på att jämföra grundare med en akademisk ekonomiutbildning med dem som endast har gymnasieutbildningResearch question: How does having an academic business degree compared to only a high school diploma shape Swedish small business founders’ entrepreneurial capabilities? Purpose: To examine how small business founders’ educational background influences their entrepreneurial capabilities in the Swedish context, specifically comparing those with an academic business degree to those with only a hig
Denna uppsats syftar till att undersöka vilka normer och värderingar som finns i svensk nyhetsmedia, med särskilt fokus på begreppen personalisering och medialisering. Genom en kvalitativ innehållsanalys av åtta nyhetsartiklar från fyra av Sveriges största dagstidningar (Dagens Nyheter, Svenska Dagbladet, Expressen och Aftonbladet) analyseras hur medierapporteringen kring en specifik händelse – Tr
This study aims to quantitatively examine the impact of on-court, off-court, and university-related factors on athlete marketability. It further investigates whether gender moderates these relationships. A quantitative approach was chosen, utilizing secondary data collected from collegiate basketball athletes’ social media profiles and university rosters for the 2024-2025 season. Generalized Linea
Vatten hittar alltid ett sätt att nå sin destination. Kan vi också göra det? Med tanke på de snabba klimatförändringarna och den ökade risken för kraftiga nederbördshändelser kan kommunerna i Sverige potentiellt stå inför stora utmaningar. Vad gör vi när det inträffar skyfall och har kommuner och medborgare vidtagit alla försiktighetsåtgärder för att minimera egendomsskador och hälsorisker? DeDue to rapid urbanization and industrialization, cities have been seen as one of the main contributors to climate change and its negative impacts in recent decades. Many of the Nordic countries have experienced an increased number of torrential rains and floods in recent years, resulting in both property and environmental damage as well as possible negative effects on the well-being of citizens. E
This thesis investigates the asset growth anomaly in the Swedish stock market (Nasdaq Stockholm) from 2012 to 2023, with a focus on whether extrapolation bias can help explain the anomaly. Although prior research has documented a negative relationship between asset growth and future stock returns, most international studies have overlooked investor-side behavioural explanations such as extrapolati
Youth probation (Se. ungdomsövervakning) is a relatively new sanction for young offenders in Sweden. The sanction was introduced in January 2021 and consists of three mandatory regulations: restriction of movement through electronic tagging, a prohibition of alcohol- and drug use and weekly meetings with an assigned youth probation officer. This is a qualitative interview study which focuses on
This study explores how older adults in Copenhagen experience the transition into empty-nest life within the broader context of Denmark’s welfare system and cultural values. Using a mixed-method approach, including surveys, in-depth interviews, home visits and walk-along observations, the study investigates perceptions of the respondents concerning how Denmark’s strong welfare system, community en
