The power of disruption: A multi-stakeholder exploration of the potential for an eCommerce platform to disrupt power dynamics in the coffee value chain
Many companies have introduced initiatives to achieve environmental sustainability and improve the wellbeing of the producers. This is the goal of the Era of We – an online platform that strives to disrupt the current market practices, promote environmentally sound coffee production and empower farmers. This thesis explores the perceived power dynamics between different stakeholders and how are th
