CSR Communication in Covid-19 — a Case Study of Nordic Aviation Company SAS
Purpose: This paper aims to explore the CSR communication in the natural crisis, with investigation of SAS, a Nordic aviation company who suffers huge negative impact during the pandemic. Methodology /Approach: The paper presents a case study where it uses thematic approach to identify the CSR communication content, then by the light of semiotic analysis, the semiotic analysis is conducted to inte