Att leva och sälja sin dröm - livsstilsföretagaren mellan familjeliv, marknad och politisk retorik
The article focuses on lifestyle entrepreneurship, characterised by a balancing work between personal lifestyle motives and economic motives. It builds on a qualitative study of business owners who have realized a life dream of starting a countryside business in the tourism and hospitality industry in Sweden. Through the notion of "balancing work", the analysis focuses on the tension between a per
