Cross-Platform Emotions and Audience Engagement in Social Media Political Campaigning : Comparing Candidates’ Facebook and Instagram Images in the 2020 US Election
This study provides a cross-platform, longitudinal investigation of pictures depicting political candidates posted to Facebook and Instagram over a 15-month period during the 2020 US election(n = 4,977). After motivating an exploratory research design, we set out to expound: the extent of cross-platform image posting across Facebook and Instagram; the emotion expression of politicians across the t