A Digital Big Sister? Exploring Sisterhood on TikTok Through Neoliberal and Postfeminist Structures
This thesis investigates Storasystertips, or big sister advice amongst young Swedish women on TikTok and how it reflects gender dynamics and societal expectations on young women in contemporary society. Women’s cultural production is often met with disdain and reduced to being narcissistic, not realising that young women’s production is in fact shaped by broader postfeminist and neoliberal discour
