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Digitala D2C-företag i traditionellt fysiska branscher kan etablera en tydlig nisch, men möter nya utmaningar när affärsmodellen ska skalas till fler kundsegment. Detta examensarbete undersöker hur ett svenskt digitalt D2C-företag inom målarfärgsbranschen kan vidareutveckla en validerad, nischad och digital affärsmodell för att nå nya kundsegment på den svenska marknaden. Studien genomförs som enDigital D2C companies in traditionally physical retail can establish a clear niche, but face new challenges when the business model is scaled to broader customer segments. This thesis explores how a Swedish company in the paint industry can further develop a validated, niche-oriented, and digital business model to reach new customer segments in the Swedish market. The study is conducted as a case

Hadfield steel is widely used in heavy-duty applications involving high impact loads and abrasive wear, such as mining and stone crushing equipment, due to its high toughness, ductility, and work-hardening ability. However, the as-cast microstructure contains carbide precipitation and chemical segregation, particularly along grain boundaries, which causes embrittlement and reduce service performan

Syfte & mål: Syftet med examensarbetet är att analysera hur riskhantering implementeras i anbudsprocessen för byggprojekt samt att identifiera faktorer som bidrar till kostnadsskillnader mellan anbudskalkyl och slutkostnad. Målet är att identifiera vilka faktorer som skapar störst osäkerhet i anbudskalkyler och hur dessa risker kan identifieras och hanteras för att minska avvikelser mellan anb

This thesis examines how female entrepreneurs in China’s cultural and creative industries construct and negotiate entrepreneurial legitimacy through narrative practices and identity work. Drawing on thirteen semi-structured interviews and eleven publicly available podcast accounts, covering twenty-four entrepreneurs in total, the study combines narrative analysis and discourse analysis to examine

Understanding how drivers perceive and respond to traffic hazards is critical for designing safer road systems and human-centred autonomous vehicles. This study investigates hazard perception and driver behaviour in virtual reality (VR) driving environments through a multimodal approach. A VR simulation was developed using Unreal Engine and a Meta Quest Pro headset with integrated eye tracking, en

Industrial pasteurisation is a heat-intensive process with significant potential for decarbonisation. This study investigates how open-source Modelica libraries can be adapted for industry, especially for food industry, and integrated to replace fossil-based thermal systems. Investigations are done to evaluate models of heat pumps, thermal energy storage, specifically the stratified tank, and sol

The design process of buildings has historically treated mechanical, electrical, plumbing (MEP) Systems, particularly Heating, Ventilation and Air Conditioning (HVAC) as an afterthought which leads to compromised spatial qualities inefficient routing systems. This systemic marginalisation of environmental engineering withing architectural discourse has traditionally prioritised the visual form of

The purpose of this thesis is to analyse how the European Union constructs and articulates peace within its official discourse in relation to the conflict between Russia and Ukraine in 2014, 2021 and 2025. The European Union has long presented peace as a central part of its political identity, values and external role. However, political actors, such as the European Union, frequently invoke peace

Across the EU, wildfires are becoming an increasingly devastating threat, placing growing pressure on investment in prevention. This thesis examines whether the greening of EU investment fund regulations governing the European Regional Development Fund and the European Agricultural Fund for Rural Development between the 2014-2020 and 2021-2027 programming periods has produced a regulatory architec

This thesis aims to examine, explore, and analyze the implications and consequences of the current Trump administration’s development of and conduct in the “war on drugs” on international law as well as the international community. To achieve this, I work under the theoretical frameworks of “law in context” and Third World Approaches to International Law (TWAIL). Through a mixed methodology, which

Post-festival residual inventory is a recurring challenge for small independent retailers, especially when products are tied to specific festivals, gifting occasions or seasonal selling windows. Existing research has examined markdown pricing, product deletion, and reverse logistics primarily in large retail chains or formal supply-chain systems, while paying less attention to how small independen

Background Digital twins offer great potential for transforming urban management to be more effective and sustainable. By adopting a data-centric approach, cities can become more innovative, moving away from application-centric solutions with data silos toward an interoperable modern data architecture. This thesis designs and develops a data-centric knowledge graph-based tool for road maintenance

Pharmaceutical manufacturing of parenteral injections must be fine-tuned to yield a stable API through efficient production methods. Assessing a products processability is essential to ensure consistent manufacturing and safe drug administration, of which powder flowability and dissolution both have a direct impact. Spray drying is a particle engineering technique to modify these parameters, howev

Research has shown that circular platforms can produce the opposite ecological outcomes they were designed to address by feeding into overconsumption their linear counterparts have been criticised for over the years. This is partly due to their interface’s design that actively nudges and often pushes consumers to spend more money and time on these platforms by removing friction between browsing an

This report studies fatigue in welded steel structures of a conveyor belt using the finite element method (FEM) together with hand calculations based on nominal stress. Three methods were used to evaluate stress at critical locations, the nominal stress method, the hot-spot method, and the effective notch stress method. Detailed FEM models were created where weld geometry and critical stress conce

This thesis investigates generational differences in online fashion return behavior in China, focusing on wardrobing and bracketing. An integrated framework combining the Theory of Planned Behavior (TPB) and Generational Cohort Theory (GCT) is tested using a sequential explanatory mixed‑methods design. The quantitative phase surveyed 225 Chinese fashion e‑commerce consumers (Generations X, Y, and

Trifluorättiksyra (TFA), en ultrakortkedjig PFAS, är mycket ihärdig, rörlig i vatten och för närvarande inte uttryckligen reglerad i svensk eller annan europeisk vattenlagstiftning med undantag för Danmark. Denna avhandling undersöker förekomst, trender och potentiell pesticidbildad TFA i svenska grund- och ytvatten samt regulatoriska implikationer på nationell och internationell nivå. Ett datasetTrifluoroacetic acid (TFA), an ultra-short chain PFAS, is highly persistent, mobile in water, and currently not explicitly regulated in Swedish- or other European water legislation apart from in Denmark. This thesis investigates the occurrence, trends, and potential pesticide-derived formation of TFA in Swedish ground- and surface waters along with regulatory implications on a national and interna