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Forskningsfråga: Hur reagerar Generation Z på skuldbaserad hållbarhetskommunikation, och har reaktionerna en betydelse för deras köpintention? Syfte: Studien syftar till att undersöka hur Generation Z reagerar på skuldbaserad hållbarhetskommunikation och om denna kommunikation kan påverka deras köpintention, med utgångspunkt i Theory of Planned Behavior. Metod: Insamlingen av empirin har genomförResearch question: How does Generation Z respond to guilt-based sustainability communication, and do these responses influence their purchase intention? Purpose: The study aims to examine how Generation Z responds to guilt-based sustainability communication and whether this type of communication can influence their purchase intention, based on the Theory of Planned Behavior. Methodology: The data

Titel: När lukt styr värde: En experimentell studie om doftens påverkan på betalningsvilja Seminariedatum: 2026-01-15 Ämne/kurs: FEKH29, Examensarbete i marknadsföring på kandidatnivå, 15hp Författare: Ellinor Adam, Hanna Idborg, Gustaf Landoff Handledare: Clara Gustafsson Nyckelord: Sensorisk marknadsföring, doftmarknadsföring, betalningsvilja, liking, upplevd kvalitet Forskningsfrågor: “Title: When scent determines value: an experimental study on the effect of scent on willingness to pay Seminar date: 2026-01-15 Course: FEKH29, Degree Project in Marketing, Undergraduate Level, 15 ECTS Authors: Ellinor Adam, Hanna Idborg, Gustaf Landoff Advisor: Clara Gustafsson Key words: Sensory marketing, scent marketing, willingness to pay, liking, perceived quality Research questions: “

Den snabba framväxten av generativ AI har i grunden förändrat förutsättningarna för marknadskommunikation genom att möjliggöra skapandet av hyperrealistiskt innehåll i en omfattning som tidigare inte varit möjlig. Samtidigt som tekniken erbjuder ökad effektivitet, väcker den kritiska frågor om företagens autenticitet och konsumenters tillit. Syftet med studien är att undersöka om företags autenticThe rapid development of generative AI has fundamentally changed the conditions for marketing communication by enabling the creation of hyper-realistic content on a scale that was previously not possible. While the technology offers increased efficiency, it raises critical questions about the authenticity of companies and consumer trust. The purpose of the study is to investigate whether the authe

Artificial intelligence (AI) is frequently described as a strategic resource for marketing, yet empirical insights into how AI is adopted and used in business-to-business (B2B) marketing remain limited. Prior research has predominantly focused on technological capabilities or consumer-oriented contexts, while organizational and strategic considerations in B2B firms have received less attention. Th

Sammanfattning Titel: Hälsa som marknadsföringsstrategi? En studie om hur förpackningsdesign påverkar upplevd smak och hälsa trots identiskt innehåll. Seminariumdatum: 2026-01-15. Kurs: FEKH29, Företagsekonomi: Examensarbete i marknadsföring. Författare: Josefina Bergström, Alice Borgh och Danielle Majstorovic. Handledare: Clara Gustafsson. Syfte: Syftet med denna studie är att undersöka Abstract Title: Health as a Marketing Strategy? A study on how packaging design affects perceived taste and health despite identical content. Date of seminar: 2026-01-15. Course: FEKH29, Business Administration: Degree Project in Marketing. Authors: Josefina Bergström, Alice Borgh and Danielle Majstorovic. Advisor: Clara Gustafsson. Purpose: The purpose of this study is to investigate

Examensarbetets titel: Pålitlighetens Paradox Ämne: FEKH29 - Examensarbete i marknadsföring på kandidatnivå, 15 hp Författare: Amanda Eriksson, Alicia Lind & Alva Sandell Handledare: Clara Gustafsson Nyckelord: Pålitlighet, Autenticitet, Parasociala relationer, Annonsmärkning, Influencer marketing Frågeställning: Uppfattar konsumenter 18–30 år influencer marketing som pålitligt idag? Hur uppfaTitle: The Paradox of Reliability Course: FEK29 - Bachelor´s levels thesis in marketing, 15 ECTS Authors: Amanda Eriksson, Alicia Lind & Alva Sandell Advisor: Clara Gustafsson Key words: Trustworthiness, Authenticity, Parasocial relationships, Ad disclosure, Influencer marketing Research question: Do consumers aged 18-30 perceive influencer marketing as trustworthy today? How are authenticity,

Imagination shapes politics. It determines not only the futures we envision but the very forms of collective life we deem possible. Yet under neoliberal governance, imagination itself is under erasure; not merely the imagining of radical futures, but the conceptual boundaries of what can be imagined. Civil society, long imagined as a space of participation and solidarity beyond state and market, i

The aim of this Work Package 6 (WP6) report is to describe and analyze insights from Interreg North SeaWaterWarmth demonstration pilots. Specifically, WP6 examines the pilots' innovation and governancearrangements that help implementation and scaling of aqua thermal energy (AE) systems in real-worldcontexts. The work is therefore primarily based on lessons learned through a mixed methods approach

The main research question that guides the analysis for this Work Package 6 Deliverable 6.3 report is: What are the barriers and opportunities that govern niche development and scaling of aqua thermal energy (AE)systems? In answering this research question, we map and analyze the enabling policy and opportunitiesthat support AE system niche development, as well as policy that can also play a role

Objective: To perform a systematic review and meta-analysis of randomised trials and observational studies assessing outcomes of different endovascular management approaches for the treatment of acute lower limb ischaemia (ALI) when adjusted for Rutherford classification. Data Sources: PubMed, Embase, Cochrane Library, and Web of Science. Review Methods: A literature search was performed in PubMed

The 1955-56 macroeconomic crisis is a central event in modern Irish history. Yet, despite this centrality, its causes are not clearly understood. In 1955-6, Ireland, which had previously followed British interest rates in lockstep as part of its fixed exchange with the latter, briefly experimented with independent monetary policy. Our contribution is twofold. First, we highlight how the Irish resp

This paper analyses the evolution of material living standards in three Swedish, before 1658 Danish, towns (Malmö, Ystad and Falkenberg) of varying size from the late 1500s to the advent of industrialization in the 1860s. We use population registers and church books, but above all a new dataset of 1381 probate inventories for the time periods 1570–1599, 1670–1720, the 1780s, and the 1860s. Based o

Baumol’s cost disease is a wellknown theorem, but its consequences are rarely addressed in economic-political discourse. This paper highlights the implications of Baumol’s cost disease and shows that in real terms the once so celebrated “Swedish Model” has lost its exclusive position relative to other European countries. Even worse, since 1995 Swedish welfare services has in general lost in conten

Denna uppsats är författad av Agnes Lubwama och Jonna Tusi, med titeln Vinner verkligen den som är smalast? En tematisk analys av hur kroppsideal konstrueras och ges symboliskt värde i dokumentären Smalast vinner. Uppsatsen är skriven inom ämnet medie- och kommunikationsvetenskap vid Institutionen för kommunikation, Lunds universitet. Studiens syfte är att undersöka hur kroppsideal konstrueras och

“I choose you, of my own free will”, en B-uppsats av Sofia Gripse och Veronika Persson vid Institutionen för kommunikation, Lunds universitet. Denna studie syftar till att undersöka hur kärlek och romantiska relationer konstrueras och representeras i säsong tre av tv-serien "The Summer I Turned Pretty". Med utgångspunkt i en kvalitativ innehållsanalys analyseras hur heteronormativa föres

Introduction: In this thesis, I critically examine three discourses, prevalent within the 'field' of sexual violence in migration. Methodology: Taking a poststructuralist approach, I deconstruct the beforementioned discourses in a threefold analysis. Results: I find, that the binary gender system is still dominating, and that certain ideas about 'men' and 'women', their bod

Introduction: Implementing new treatment regimens entails a learning phase with a concomitant risk of suboptimal results. High caseload has generally been shown to improve results in complex surgical procedures. This study aimed to evaluate results of Cytoreductive Surgery (CRS) and Intraperitoneal Chemotherapy (IP), given as Early Postoperative Intraperitoneal Chemotherapy (EPIC) or Hyperthermic

BACKGROUND: Global longitudinal strain (GLS) and left atrial strain metrics, including reservoir (LAr), contraction (LAct), and conduit strain (LAcd), have emerged as key indicators of left ventricular (LV) function and filling pressures. However, the prognostic value of these markers for risk stratification in acute heart failure (HF) remains uncertain, particularly in identifying patients at ele