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The purpose of this study is to examine if brand-context congruence has an effect on customer-based brand equity and whether brand image impacts this relationship. The relationship between an ad and the surrounding context, so called context congruence, has gained a lot of attention. This as it has been shown to generate beneficial outcomes for brands, such as better brand recall, recognition, and
Swedish cities are under constant development, and this also applies to the city of Lund. To maintain its rich cultural heritage, modernization is conducted in harmony with preservation of the city. The historical structure of the city, with narrow cobblestone streets causes some difficulties in terms of accessibility for the traffic. As the transports to the center of Lund constitutes a strain on
Private equity is a growing global phenomena and private equity companies have become a major force in many of Sweden’s industries. These companies own portfolio companies which together employs around 190 000 people and have an annual revenue of over 318 billion SEK. The purpose of this thesis was to describe and analyze the Swedish private equity industry and individual companies’ competitive st
Cartographic mashups present geographic data from various sources. A typical example is adding thematic data on top of a multi-scales background map. Currently, thematic data and multi-scales background data are not linked together in cartographic mashups which may have potential problems such as inconsistency of scale ranges. However, in some cases, thematic data and background data have some ide
A study on the obstacles that the Spanish state puts forward as well as the limitations in transitional justice practice that constitute a challenge for the recognition of the stealing of babies by private individuals during the Francoist dictatorship as reproductive rights violations, gender-based violence and a crime against humanity to be addressed by a hypothetical transitional justice agenda
Purpose: The aim of this thesis is to explain how prior firm performance affects CEO turnover with the moderating role of CEO entrenchment on the Swedish market. Theoretical perspectives: The theoretical framework provides different aspects which highlights corporate governance in a Swedish context and the impact of CEO entrenchment from an agency theory perspective. Stewardship theory is provide
Background TitanX Engine Cooling is a global supplier of powertrain cooling solutions to commercial vehicles, both for OEMs and the independent aftermarket. The company with annual sales of over 1.6 billion SEK (US$ 192 million) has some 800 employees worldwide. TitanX is headquartered in Gothenburg, Sweden and has manufacturing sites in Sweden, USA, Brazil, China and Mexico. Its manufacturing fac
As the process of business model innovation has not been highly researched on and as start-ups face the threat of failure due to a lack of a suitable business model, the purpose of this master thesis was to describe and visualise the process of business model innovation of start-ups as well as to discover the patterns within their processes. Thereby, we aim to provide a better understanding of the
Sammanfattning Examensarbetets titel: Tillverkad av vem? Seminariedatum: 2017-06-01 Ämne/kurs: FEKH29, Examensarbete kandidatnivå i Marknadsföring, 15 HP Författare: Linus Bratt, Johan Eriksson, Aisha Mossberg Handledare: Annette Cerne Fem nyckelord: Country of Origin, Country of Manufacture, Country of Brand, Country of Design, Country of Ownership Syfte: Att förstå hur studenter vid Ekon
Background TitanX Engine Cooling is a global supplier of powertrain cooling solutions to commercial vehicles, both for OEMs and the independent aftermarket. The company with annual sales of over 1.6 billion SEK (US$ 192 million) has some 800 employees worldwide. TitanX is headquartered in Gothenburg, Sweden and has manufacturing sites in Sweden, USA, Brazil, China and Mexico. Its manufacturing fac
Although digital inbound marketing has been widely researched within B2C industries, very little academic research has been done on the subject within B2B sectors. With today’s rapid flow of information and constant change in buying behavior when purchasing consumer goods, B2B buyers are also demanding a simpler, more digitized approach of gathering information. This master thesis focuses on ident
Feministiskt Självförsvar är en svensk aktivistgrupp med ursprung i Ung Vänster som håller kvinnoseparatistiska klasser i självförsvar, av och för tjejer och kvinnor. Uppsatsen behandlar Feministiskt Självförsvar både som en rörelse (Feministiskt Självförsvar) och som en praktik (feministiskt självförsvar). Syftet är att bringa klarhet i rörelsens tillika praktikens funktioner dels för individen,
Manufacturing systems are becoming increasingly more complex at the same time as competition requires manufacturers to continuously improve their effectiveness and efficiency. The use of discrete event simulation to model manufacturing systems is well-established and generally considered to be the method of choice when analysing what-if scenarios. Simulation is currently predominantly applied when
Highly glazed spaces are continuously increasing in popularity due to architectural attractiveness. However, increased use of glass often jeopardizes thermal comfort in several ways and problem of overheating is one of them. A way to face this problem is to appropriately use solar control mechanisms. However, a proper selection of solar control mechanisms from an early design stage is a complex ta
A global and still expanding leader in the home furnishing industry, IKEA, with its head office for development of the product range in Swedish Älmhult, wants to reach out to as many customers as possible. Cost efficiency has always been a driver, but in recent years an initiative on product availability has been launched, aiming to increase customer satisfaction. Kitchen and Dining is a Business
Self-service technology (SST) is implemented in-store as a way of facilitating and enhancing customer experience in which value is co-created. Previous research on SSTs has been mainly conducted in utilitarian settings where discussions were inclined towards attributes of value-in-use with an emphasis on efficiency. However, when implemented in a hedonic retail setting such as fast fashion, co-cre
Detta är en kvalitativ intervjustudie där syftet är att undersöka hur före detta missbrukare har hanterat samhällets eventuella stämpling, samt den stigmatisering ett missbruk kan innebära. Studien tar upp hur de före detta missbrukarna gick in i missbruket, hur de levde i missbruket, samt hur de tog sig ur det och lever idag. Missbruket kan lämna spår efter sig i både relationer och i den personl
The aim of this study is to investigate (1) whether the use of influencers in advertisements has a negative effect on brand recall in general and (2) which conditions enhance or weaken such a negative effect. A combination of experimental and case based research was applied to establish control (unknown model) and experimental groups (influencer) for different cases in order to test for brand reca
