Effectual versus causal logics in entrepreneurial decision-making: Differences between entrepreneurially educated novices and expert entrepreneurs
This study looks at effectual and causal logics in entrepreneurial decision-making. We have compared entrepreneurially educated novices with expert entrepreneurs using think-aloud protocols to determine differences in their effectual logics and expertise in general. Prior research suggests that experts are more likely to take an effectual approach when solving problems (Sarasvathy, 2008; Dew et al