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The purpose of this study is to quantitatively investigate the moderating effect of consumers' need for uniqueness (NFU) in the relationship between perceived brand stereotypes, brand emotions, and perceived customer value. The study follows a quantitative research method with a sample-survey research design, where hypotheses have been developed supported by a theoretical framework. Data was c
As convenience keeps driving the ready meals market, the foreseen rising sales might increase the environmental impact caused by this food category. Strategies for reducing the environmental impact of food products have been identified, some focusing on food packaging and eco-design. However, a gap between the current published guidelines and the requirements considered by food companies has been
During the 21’st century a lot of support has been found by economists that megaprojects all over the world become more expensive than planned. One type of project well known for cost-escalations is traffic infrastructure. The most common theory for this phenomenon is that benefits and costs for these projects suffers from optimism bias, where the former is exaggerated, and the latter is understat
Social deprivation and marginalization in urban areas are hardships that are not necessarily limited to developing countries. Around 80 million Europeans today live in conditions that fall within the definition of poverty. However, certain areas are more prone to affliction than others. Such estates usually consist of concrete slab high-rise buildings and are often characterized by high levels of
In the search for risk factors involved in the etiology of lymphoproliferative malignancies there is still inconsistent evidence regarding effects of smoking tobacco, and the role of smokeless tobacco is poorly investigated. New evidence indicates that excess body weight increases the risk of NHL and HD. To determine if tobacco use of various forms and high Body Mass Index (BMI) affect the occurre
It is well known that capital constraints can hinder individuals to set up a business. Many business owners rely on own capital or capital from friends, fools and family in order to acquire required capital. In this paper, we study the role property plays for starting a business or becoming self-employed. Specifically, we investigate how property values and changes in property taxes affect the lik
Energy prices are increasing at a high rate, eating away at the municipalities’ operating budgets. With every energy efficiency investment opportunity that is bypassed, tax money is wasted. An investment in new street lighting technology presents financial, environmental and social benefits, yet few municipalities are replacing their lighting installations with more energy efficient technology. It
The purpose of this study is to quantitatively verify the relationship between corporate default probability and macroeconomic information. The purpose is further to compare the results of the panel data analysis for the firms from the Large Cap Index with the empirical findings generated by a similar model for the firms from the Mid & Small Cap Indexes. Also, the study aims to examine to whic
Idag är det mycket vanligt att en person registrerar ett domännamn som är identiskt eller förväxlingsbart med ett kännetecken som är någon annans skyddade egendom. Från rättighetsinnehavarens synvinkel kan detta leda till förlust av både företagets goodwill och att kännetecknet urvattnas. Varje fysisk och juridisk person kan i dagsläget registrera ett domännamn under den svenska toppdomänen .se. RToday it is very common that a person register a domain name that is identical or confusingly similar to a hallmark that is someone’s protected property. From the right holders point of view, this can result in a loss of company’s goodwill and there is a substantial risk that the hallmark becomes powerless. Today every physical and legal person can register a hallmark, even the hallmarks that are
Hösten 2008 introducerades Stadiums medarbetare i verksamhetens nya "formel för framgång", E3. Konceptet bestod då av värdeorden Energi, Enkelt och Etta, med vilka medarbetarna uppmanades att skapa Energi genom att göra arbetet Enkelt och på så sätt bli Etta. I denna uppsats vill jag titta närmare på hur styrning genom reglerad frihet kan gå till, och jag har för detta syfte valt att titIn the fall of 2008 Stadiums employees were introduced to the corporations new "formula for success", E3. The concept consisted at this time of the values Energy, Simplicity and Number One, to which employees were encouraged to create Energy by making the work Simpler and thus become Number One. In this paper I look at how control by regulating freedom can be performed, and I have for th
