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Cultural influences on perceived information structures and assortment varieties - a comparative study of Middle Eastern and Swedish consumers

The purpose of this study was to investigate and compare how and why consumers of different ethnic backgrounds value and prioritize product attributes among food in certain ways. We expected to find culturally bound attitude differences and our aim was to relate those to, and challenge, present knowledge of information structures. Consequently, we also aimed to use this new knowledge of attribute

“The perception of leadership among Swedish and Indonesian business students”

A common question that leadership students are facing today concerns the nature of leadership itself. House et al. (2004) call leadership as an enigma-a puzzle within a puzzle since there is no comprehensive definition that encompasses all divergent views about leadership. Researchers like Jackson & Perry (2008) argue that leadership is predominantly an American construct due to the fact that