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Purpose – The purpose of this paper is to explore the nature of brand contract in B2B from two perspectives: the theological and pragmatic.Design/methodology/approach – A review of the branding literature challenges the dominant notion of the brand covenant as a firm driven, unilateral promise, referred to as a theological contract. The study adds to this the pragmatic perspective of a social cont

This special issue investigates Nordic individuals in transimperial spaces. It tracks Nordics on the move from the early modern period to the twentieth century, as they crossed imperial boundaries, and connected, networked, and operated in different spaces around the world within the framework of European global expansion. Though coming from countries with few or no formal colonies of their own, N

The ambrosia fungus Flavodon ambrosius is the primary nutritional mutualist of ambrosia beetles Ambrosiodmus and Ambrosiophilus in North America. F. ambrosius is the only known ambrosial basidiomycete, unique in its efficient lignocellulose degradation. F. ambrosius is associated with both native American beetle species and species introduced from Asia. It remains unknown whether F. ambrosius is s

A double burden of malnutrition occurs when individuals, household members or communities experience both undernutrition and overweight. Here, we show geospatial estimates of overweight and wasting prevalence among children under 5 years of age in 105 low- and middle-income countries (LMICs) from 2000 to 2017 and aggregate these to policy-relevant administrative units. Wasting decreased overall ac

This study delves into the phenomenon of collective market shaping in the context of multinational corporations (MNCs) in emerging markets. The study examines the firm's engagement activities and the importance of embeddedness in market shaping undeveloped in the literature. Theoretically this study builds on the literature on collective market shaping, stakeholder engagement and stakeholder embed

This article discusses the role of language skills, mainly with regard to foreign languages, in historical research. Three principal functions of language as a historical method are identified: 1) language skills as a tool for acquiring knowledge of the international state-of-the-art; 2) language skills as a tool for communicating research; and 3) language skills as a tool for interpreting histori

Although only about 20 m thick, the Anderso Shale contains one of the most diverse, if not the most diverse, late Middle-early Late Ordovician faunas known in Baltoscandia. It includes more than 20 trilobite species, more than 20 species of other shelly fossils, about 10 graptolite species, and about 20 conodont species. Based on its lithology, its geographical position near the foreland basin mar

A game theoretical analysis of international policy is of great interest from an economist’s point of view and game theory has widely been used when analysing international trade, tariffs etc. In this thesis I will use “Cheap-Talk games” to analyse if threats from the U.S. targeting North Korea are having any impact. Cheap talk games are an application of the perfect Bayesian equilibrium of “dynam

Primary purpose of this thesis is to contribute to the currently rather limited academic literature on Asian expatriates in Turkey since this group has recently been growing in number and is expected to grow in the future. The research aims to see commonalities and derive generalizable inferences on advantages and problems of Asian expatriates in Istanbul. 23 semi-structured and mostly personal in

The thesis has two purposes. First, to give a practical insight into the challenges that Swedish companies might face, and how these challenges are tackled, when implementing strategy in a local area. Second, to develop a general applicable model as a conceptual contribution to the field of international strategy implementation in local areas. This empirical-driven thesis is written in a qualitati

Antidumping measures imposed by a member of the World Trade Organization are authorized under the Agreement on Implementation of Article VI of the General Agreement on Tariffs and Trade 1994 (the AD Agreement). The AD Agreement establishes substantive requirements that must be satisfied in order to impose an antidumping measure. The legal basis for antidumping in primary EC law is Article 133 of t

Policy transfer of complex interventions often falls into the trap of uninformed, incomplete, and/or inappropriate transfer because the interventions are insufficiently identified with some of their perceived core components. This is no exception in the interspatial learning about extended producer responsibility (EPR) programmes. This thesis aims to transcend this shorthand approach to policy tra

We carried out a multistage genome-wide association study of type 2 diabetes mellitus in Japanese individuals, with a total of 1,612 cases and 1,424 controls and 100,000 SNPs. The most significant association was obtained with SNPs in KCNQ1, and dense mapping within the gene revealed that rs2237892 in intron 15 showed the lowest P value (6.7 x 10(-13), odds ratio (OR) = 1.49). The association of K