This study found that the theoretical potential of product sounds is overall used quite well, in terms of its affect on consumers, in the majority of the Consumer-Based Brand Equity building blocks. Furthermore, we found that consumers are enthusiastic and receptive to the idea of using product sounds to stimulate brand relationships and identification in the sixth building block. However, Volvo d

This study examines how four E.ON employees work with their identity in the organization and how they commit to it. The research question was “In which different ways do four E.ON employees, through identity work, identify with and commit to E.ON?”. The study has a subjective reality view and is based on critical theory, hermeneutics, and postmodernism. The study’s empirical foundation consists of

The purpose of this study is to explore how relationship benefits and sacrifices matter in relation to members of referral networks and how these aspects affect overall member satisfaction. This study has an explanatory research approach since it aims to, by testing hypotheses; explain the impact relationship benefits and sacrifices have on satisfaction. It is based on both qualitative and quantit

The purpose of this master thesis is to examine in which way dividend policies are affected by managers strive for financial flexibility in listed Swedish firms. The underlying reason for the thesis is to attain a broader knowledge regarding dividend policies. Since present theories do not provide a satisfactory explanation or are not satisfactory tested, we find it relevant to perform a study wit

Since the objective of this thesis is to determine the performance measurement system in companies active in Iranian shipping industry we define what we mean by the performance measurement system. Neely (2005) defines PMS as the set of metrics used to quantify both the efficiency and effectiveness of actions. So the title of this thesis will be ``Performance Measurement System in shipping industry

The purpose of the study is to provide empirical evidence if the exposure to in-store TV in retail stores does effect customer-based brand equity of the advertised product. A cross-sectional research design and a deductive approach to theory are used. The quantitative data consists of structured observations and structured interviews with a sample size of n=169. A control group was used to be able

In a time full of environmental changes the need for understandings of the operational work and services, the control of the business and key figures, and flexibility to adapt to different circumstances is crucial in many organizations. In a time where national borders are getting more and more invisible and where the humans are traveling and moving more than ever it is even more important to have

Vårt syfte är att bidra till teori inom direktförsäljning, genom att ur ett dramaturgiskt perspektiv, studera hur social interaktion och relationer påverkar konsumenter under ett home party. Uppsatsen utgår från teorier inom socialisering och socialpsykologisk påverkan. Ett dramaturgiskt perspektiv utifrån Goffman och Burke, används som ett verktyg vid empiri och analys. Det är en kvalitativ studi

År 2000 initierade Andrés Pastrana, dåvarande president i Colombia, ett socialt och ekonomiskt fredsprojekt kallad Plan Colombia. USA har som ensam uppbackare av projektet bistått med över fem miljarder dollar i syfte att föra krig mot droger. De uppsatta målen inom ramen för Plan Colombia har dock inte uppfyllts, och på vissa håll benämner man även insatsen som kontraproduktiv. Vi har analyserat

In the last decade, the social movements have been critical agents of the social change. The rise of the anti-globalisation movements remarks the onset of a new era for the social movements. Although the anti-globalisation movements commonly emerge at the trans-national level, there is a unique case in Argentina which illustrates that the anti-globalisation movements are also feasible at the natio

In China, the past 30 years have been characterized by economic growth and rapid development that has transformed the nation into an important player on the international market. This phenomenal progress probably would have been impossible without the cheap labor force provided by the Chinese countryside in the form of migrant workers. Millions of rural people circulate the nation today in order t

The aim of this essay is to describe what the Swedish government has done to encourage and promote different actors to work with the CSR question on the national level. I found that the government has had an international focus handling the CSR questions, mostly on developing countries. Several reasons can explain this result. First the structure of the Swedish community with a strong government a

I denna uppsats undersöker vi vilka uteslutande normer det finns på statsvetenskapliga institutionen på Lunds universitet. Vi använder oss av teorin intersektionalitet, med fokus på klass och genus. Vår metod är minnesarbete, det är en metod som genom att minnen skrivs och diskuteras belyser den sociala konstruktionsprocess som berättar något om kontexten som minnena uppkommit i. Diskussionen blir

This master thesis explores the controversy surrounding the European Union (EU) and Pacific, in their joint negotiation of an Economic Partnership Agreement (EPA), from late 2005 to early 2009. A qualitative approach is adopted, employing constructivist and post-structuralist theory, to examine the basic discourses relevant to the negotiations. Through this, each side’s key images of ideology (dev

Ever since 1987 the Lord’s Resistant Army (LRA), a theocratic rebel force, has been abducting children in Uganda to partake in the conflict against the Ugandan government and its forces. The children’s lives are drastically changed in a matter of minutes; they are suddenly forced to whiteness and take part in ruthless brutalities. Some of them live for months, others for years, under dictatorial r

Vår uppsats är en fallstudie som undersöker den nationella medians roll under folkmordet i Rwanda 1994 utifrån teorier om social tillit. Social tillit är en del av det som kallas socialt kapital och handlar om band och förtroende mellan människor. I Rwanda var den vertikala tilliten, det vill säga människors tilltro till staten, mycket stark. Eftersom media sågs som en representant för staten gav

Frankrikes neo-koloniala strategi fokuserade på att bevara gamla beroendestrukturer och behålla de forna kolonierna, bland annat Senegal och Guinea, under sitt inflytande. Denna uppsats syftar till att besvara frågan huruvida den Afrikapolitik som Frankrike förde efter Senegals och Guineas självständighetsdeklaration har påverkat ländernas demokratiseringsprocess. Med utgångspunkt i neo-kolonial

Religion is a subject of controversial importance in the field of international relations. Even though Europe has Christian roots, and European Union concept was based on Christian Democracy, the genuine Christian values are not of great importance for the EU integration. The aim of this study is to examine which are the historical and political factors that provoked the Christian dogma‟s transfor

I Lex Maria och Lex Sarah regleras vilka skyldigheter man som offentligt anställd inom vård och omsorgssektorn har gentemot brukarna. Genom meddelarfriheten regleras den rättighet man har som offentligt anställd att rapportera externt om felaktigheter i våra offentliga organisationer. En diskussion kring civilkurage, en öppen förvaltning samt ansvarstagande är utgångspunkter i denna studie. Genom

Demokratiska republiken Kongos enorma naturtillgångar och det katastrofala läget landet idag befinner sig i demokratiskt förbryllar, och man undrar varför ett land med så stora möjligheter inte kan ta sig ur situationen de befinner sig i. Denna uppsats ämnar undersöka om det finns ett samband mellan stora naturtillgångar och svag demokratisk utveckling. Genom att applicera teorin om resursfällan p