Gränsöverskridande mode ger plats åt nya maskuliniteter: en studie av modehuset Guccis iscensättning av maskuliniteter
This dissertation aims to illustrate how masculinity is represented in fashion advertising by Gucci, and investigates in how far gender norms affect the representation of the male ideal. Throughout the past century fashion has gained an increasingly more important psychological function among western societies. Rooted in gender- and queer theory and fashion science, this paper investigates how exp