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Integrating sustainability into the core business strategy remains a significant challenge faced by many companies. This study explores how an integrated sustainability strategy (ISS) unfolds by examining the organizational and cross-functional conditions that enable or constrain the implementation, the operational tensions that emerge along this process, and the dynamic managerial capabilities (D
An essential capability in modern electronic warfare is the ability to rapidly adapt to novel electromagnetic environments. This thesis proposes a statistical signal processing pipeline that reconstructs underlying repeating patterns from deinterleaved Signal Descriptor Word (SDW) sequences in a zero-shot context, where a signal is encountered for the first time. An important application of such a
Carbon dioxide and argon can form hydrated clusters in water-rich environments, and their photoionization dynamics are of fundamental interest in atmospheric and astrochemistry. In this work, we combine photoelectron–photoion coincidence (PEPICO) detection with velocity map imaging (VMI) using 21.22 eV vacuum ultraviolet light from a helium discharge lamp to investigate the photoionization of ($CO
Studien undersöker hur hållbar varumärkesprofilering operationaliseras i svenska hotellföretags strategier och kommunikation, samt vilka risker för greenwashing som kan identifieras i deras kommunikation. Hotellbranschen tillhör tjänstesektorn där hållbarhet ofta kommuniceras genom berättelser och certifieringar snarare än genom produktegenskaper, vilket skapar förutsättningar för vilseledande kom
This thesis explores the production, transformation, and legitimation of the concept of “good taste” within the field of luxury fashion. Using the Gucci Jackie handbag as an analytical object, the study examines how a single fashion item can maintain its cultural legitimacy and symbolic value despite significant shifts in its visual expression and cultural context. Through three historically situa
Various factors may impact the process of reading. The depth of the orthography influences the reading strategy for readers of shallow and deep orthographies because the complexity of the mapping between graphemes and phonemes increases with depth. In this thesis, reading comprehension in Danish, considered a deep orthography, is examined. While phonological awareness is commonly recognized as an
People keep starting businesses despite the high probability of failure. This paradox is often blamed on overconfidence, but existing research tends to confound different dimensions of overconfidence into a single, blurry bias. This thesis separates overconfidence into its three distinct dimensions: overestimation, overplacement, and overprecision. The goal is to see if having prior entrepreneuria
Osteoarthritis is a degenerative joint disorder, which gradually breaks down cartilage and underlying bone. The disorder is commonly present in the hip joint, where it can cause anatomical changes that may result in painful movement. Early identification of osteoarthritis may facilitate treatment for slowing the disease progression. This master’s thesis aimed to develop a pipeline for applying su
This thesis investigates the design and implementation of Model Predictive Control (MPC) and motion planning to enable an Unmanned Surface Vessel (USV) to perform autonomous escort missions. The objectives were to assess how the control architecture could utilize preexisting internal USV controllers and handle dynamic obstacles. Furthermore, how the controller architecture should be organized and
This thesis examines the strategic use of soft law instruments within the European Union’s policy sphere, focusing on the European Parliament's resolution My Voice, My Choice (2025). In a political and normative multi-level system, where reproductive health falls under national competence, the study explores how EU-institutions and actors navigate the tension between national sovereignty, and
This thesis investigates how analyst coverage and blockholder ownership shape the informativeness of insider purchases in a market characterized by concentrated ownership, dispersed analyst coverage, and high retail participation. While prior research has established a negative relationship between analyst coverage and insider purchase abnormal returns in the U.S., whether this relationship genera
The aim of this study is to explore Swedish upper secondary students’ attitudes towards reading fiction in and outside of school. A central starting point is the alleged reading crisis that is widely discussed in Swedish media and politics. Focus is particularly placed on the phenomenon of reading for pleasure and reading motivation through a phenomenological lifeworld perspective, in combination
Denna studie undersöker det relativt unga forskningsfältet manosfären utifrån en rad infallsvinklar: vad som motiverar män att ansluta till den radikala rörelsen, vad manosfären erbjuder sina anhängare, vilket budskap samt vilka ideal som förmedlas och slutligen vilka faktorer som leder till att vissa män lämnar onlinegemenskapen. Studien utgår från en kvalitativ metod och använder sig av empirisk
This study addresses a gap in existing research by examining how generative AI contributes to the construction and representation of a company’s brand. The research question is as follows: “How do generative AI descriptions align with, contribute to or deviate from a company’s intended corporate brand image and brand identity?”. Using a qualitative research design in the form of a case study of Ma
This thesis explores possibilities and challenges for urban planners to contribute to a degrowth transformation. Degrowth calls for a reduction of production and consumption, a redistribution of wealth and a shift in societal norms and values to address the current environmental crises. According to the existing literature, urban planners may be able to help advance and implement degrowth. To expl
As artificial intelligence becomes increasingly prevalent in society and continues to affect marketing and advertising content, understanding how consumers perceive and respond to AI-generated content has become an important area of inquiry. This study uses a qualitative method, outlined in fifteen semi-structured interviews, to find out how consumers perceive AI-generated content in the form of p
While earlier policy framed self-employment as a pathway to integration, Sweden’s 2026 citizenship reform replaces this approach with measurable benchmarks: language proficiency (språkkrav), civic knowledge (samhällskunskap), and self-sufficiency (försörjningskrav). This thesis uses semi-structured interviews to examine how five cases of non-EU immigrant entrepreneurs in Malmö describe their exper
Denna studie ämnar belysa hur sexualbrottsoffer konstrueras i samtida svensk nyhetsrapportering. Studien utgår från Nils Christies teori om det ideala offret men kompletteras med teorier om genus och socialkonstruktionism för att belysa hur media förmedlar och upprätthåller normer kring offerstatus. Studiens metod utgörs av en innehållsanalys med både kvalitativa och kvantitativa inslag, där empir
Luxury brands have increasingly become associated with criminal environments and gang culture in Swedish media and public discourse, raising questions about how consumers interpret and negotiate brand meanings when they are reshaped beyond organisational control. This study examines how consumers construct luxury brand meanings, how they negotiate these meanings across different cultural contexts,
