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Uppsatsen syftar till att utforska interkulturell kommunikation i reklam och vill således bidra till fältet strategisk kommunikation genom att närmare undersöka en reklamkampanj i en svensk-muslimsk kontext för att analysera om den är interkulturellt anpassad utifrån en mångkulturell svensk kontext. Tidigare forskning inom fältet interkulturell kommunikation i reklam antar huvudsakligen ett statisThe purpose of this essay is to explore intercultural communication in advertising and hence contribute to the field of strategic communication through an in-depth analysis of an advertisement campaign within a swedish-muslim context to examine whether it is interculturally adapted in a multicultural swedish context. Previous research within the field of intercultural communication in advertising

Cycling as mode of transport can be seen as a sustainable and active mode of travel that can be part of the solution for climate change and urban congestion. Many cities in Europe are now investing in cycling to reduce their carbon emissions and make their spaces more liveable and accessible. Some cities have arguably already achieved an advanced cycling culture where cycling is normalised and wov

Den här uppsatsen utforskar faktorer som influerar konsumenters villighet att använda P2P-hyresplattformar, och hur dessa påverkar konsumenters intryck av deras tjänst och varumärke. Detta uppnåddes genom att genomföra en kvalitativ studie med intervjuer och observationer av deltagare som utforskade P2P-hyresplattformen Hygglo. Genom att tillämpa Weicks sensemakingteori och Technology Acceptance MThis thesis explores factors that influence consumers' willingness to use P2P rental platforms, and how these affect consumers’ service and brand impression. This was achieved by conducting a qualitative study through interviews and observations with participants exploring the P2P rental platform Hygglo. By employing Weick’s Sensemaking Theory and the Technology Acceptance Model (TAM) when ana

Syfte: Att belysa mångbesökares upplevelser av akutsjukvård. Bakgrund: Mångbesökare inom akutsjukvård är en högriskgrupp som ofta riskerar att falla mellan stolarna i vårdsystemet. Det är lätt hänt att vårdpersonal kopplar ihop dagens besök med alla tidigare besök och därav missar nytillkomna problem eller grundproblematiken vilket skulle kunna få förödande konsekvenser för individen. Tidigare lit

While previous research has primarily focused on the sources and causes shaping attitudes towards artificial intelligence and autonomous vehicles, this research attempts to shed light on the communication efforts employed by autonomous vehicle companies. Using qualitative content analysis of the website material from three distinct SAE level 5 autonomous vehicle organizations, the study aims to ac

In a modern context, organizations increasingly rely on data analysis and the importance of data quality have accordingly become even more crucial. In this context, missing values pose a significant challenge compromising the utility of the data. In an ideal scenario data should be collected in a way so that the missing values are avoided, but practical and cost constraints often make this unfeasi

Due to the changing nature of employment, contemporary early career employees place more value on work-life balance than any other generation before them. Our purpose is to provide a contextual overview that identifies and illuminates some of the defining characteristics of the early career employees employed in the banking sector. The integration of the boundary and motivation theory enable us to

The decision by the European Union to enforce the Temporary Protection Directive to respond to the inflow of Ukrainian displaced people in member states has resulted in a peculiar governance system that sets Ukrainian displaced people as an exceptional category of vulnerable migrants. Their stay is temporary, but as it is impossible to predict a date for Ukraine to be deemed a safe country again,

I dagens globala mediesamhälle har digitala medier fått en allt större betydelse för individer, organisationer och samhället i stort. I takt med detta har förväntningarna på företags digitala närvaro ökat, vilket i sin tur har inneburit en större efterfrågan på nya marknadsföringsverktyg. Till följd av detta har influencer marketing kommit att bli en växande marknadsföringsstrategi som idag användIn today's global media society, digital media has gained increasinging significance for individuals, organizations and society at large. Consequently, expectations for companies' digital presence have increased, which in turn has meant a greater demand for new marketing tools. As a result, influencer marketing has emerged as a growing marketing strategy utilized by many companies across v

Våld i nära relationer är ett globalt problem som förekommer i alla kontexter. För att kunna bemöta utsatta och förövare är det väsentligt att yrkesverksamma, så som socionomer, psykologer och sjuksköterskor, har tillräckligt god kunskap och kompetens rörande ämnet. Den aktuella studien syftade till att undersöka yrkesverksammas syn på sin kunskap och kompetens rörande våld i nära relationer utifrIntimate partner violence (IPV) is a global issue which occurs in all contexts. In order to help victims and perpetrators of IPV it is essential that professionals, such as social workers, psychologists and nurses, have sufficient knowledge and competence regarding the issue. The current study aimed to examine professionals’ view of their knowledge and competence regarding IPV based on the factors

Syftet med denna kvalitativa diskursanalys är att studera hur feministiska diskurser framträder i porträtteringen av kvinnor i västerländsk reklam. Studien syftar till att bidra med kunskap om hur feministiska diskurser påverkar digital marknadsföring samt att bidra med kunskap till forskningsområdet varufeminism och varumärkesaktivism. Analysen fokuserar på mode- och inredningsföretaget Ellos kamThe purpose of this qualitative discourse analysis is to study how feminist discourses emerge in the portrayal of women in western advertising. The study contributes with knowledge about how feminist discourses affect digital marketing and contribute to the research area of commodity feminism and brand activism. The analysis focuses on the fashion and lifestyle company Ellos' campaign "Ma

Background An increasing amount of waste is generated in developing countries, particularly in Sub-Saharan Africa. A key component in dealing with this growing concern is well-functioning waste logistics. While waste logistics is complicated in general, it is even more complex in developing countries as a result of lacking infrastructure and resources. As research on management practices in Africa

Aim: This research aims to better understand inclusion and how it can contribute to the development and creation of diversity policies that are reflective of employees' experiences. Specifically, we seek to explore employees' understanding and experiences of inclusion. Methodology: The study is a single case study of qualitative character, influenced by symbolic interactionism and an abd

The pressing issue of sustainability necessitates a broader collaboration span across all fields, such as finance and communication. Investments hold substantial power in the current sustainability reform, and it is therefore crucial that they not only meet the escalating demands of society but also actively contribute to forging a better future. The financial industry continues to grapple with ne

Alongside global acknowledgements of the gendered nature of conflict, the academic field of transitional justice is shifting towards the newly emerging concept of transformative justice. Within this, reparations are particularly seen as the most agent-centric tool for structural transformation. In northeastern Nigeria, the conflict between Boko Haram and the state has seen a prevalence of conflict

Rekryteringslandskapet har förändrats och nya intelligenta lösningar träder fram. Idag kan AI-verktyg spela en viktig roll genom att attrahera potentiella kandidater, publicera annonser och göra urval, vilket resulterar i en betydligt mer effektiv och automatiserad rekryteringsprocess. AI-baserad rekrytering kritiseras ofta för att vara bias och därav fokuserar stor del av den nuvarande AI-forskni

Access to mobility and migration have become highly charged topics. Since the so-called refugee crisis in 2015 the EU has developed a holistic approach to control migration. The 2015 European Agenda on Migration is a policy which has significantly shaped mobility governance since being implemented. However, this response has been heavily criticised. The aim of this thesis is to understand how the

Syfte: Syftet med denna studie är att undersöka unga konsumenters attityder till företags sociala ansvarstagande. Forskningsfrågorna är 1. Hur ser unga konsumenters attityder ut till socialt ansvarstagande? 2. Vilka åtgärder bör tas enligt informanterna, för att förändra konsumenters uppfattning om företag med bristande socialt ansvarstagande? Teoretisk referensram: Denna studie använder en teoretPurpose: The purpose of this study is to examine young consumers' attitudes towards companies' social responsibility. The research questions are 1. What are the attitudes of young consumers towards social responsibility? 2. What measures should be taken according to the respondents, to change consumers' perception of companies with a lack of social responsibility? Theoretical foundatio

Idag har sociala medieplattformar utvecklats till att bli den främsta informationskällan för nyheter bland unga vuxna. Det traditionella broadcast utbudet är inte längre tillräckligt för att nå ut till målgruppen, vilket har gjort att dagens public service organisationer idag behöver se över hur man når ut och kommunicerar sitt innehåll. Ett sätt att förbli relevanta och behålla sin legitimitet soToday, social media platforms have become the main source of news information among young adults. The traditional broadcast media is no longer enough to reach the target audience, which has put pressure on public service media to review and develop how they communicate. One way to remain relevant and maintain the position as a legitimate news actor is to establish and build relationships with youn