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Titel: Nu eller aldrig – Generation Z i knapphetens grepp: En kvalitativ studie om känslor, orsaker och hantering i Generation Z:s möte med knapphetsmarknadsföring inom e-handeln Seminariedatum: 5 juni, 2025 Kurs: FEKH29, Examensarbete i marknadsföring på kandidatnivå, 15 högskolepoäng Författare: Amelia Engblom, Linnéa Gunnarsson & Elvira Widaeus Handledare: Jon Bertilsson Nyckelord: knaTitle: Now or never – Generation Z in the grip of scarcity: A qualitative study on emotions, origin and coping in Generation Z’s encounter with scarcity marketing in e-commerce Seminar date: 5th of June, 2025 Course: FEKH29, Bachelor’s level thesis in Marketing, 15 ECTS Authors: Amelia Engblom, Linnéa Gunnarsson & Elvira Wideus Advisor: Jon Bertilsson Key words: scarcity marketing, Genera

This thesis provides an ethnographic analysis of the experiences and expectations of international employees working within large companies within the Skåne region of Sweden. The research explores how these individuals perceive their positionality and integration into the dominant Swedish office culture. It highlights how they navigate and negotiate social roles, cultural scripts, and the emotiona

Over the past few decades, employee engagement has been increasingly recognised as a key driver of organisational success. Although previous research has examined psychological and organisational factors influencing engagement, few studies have examined how it varies over time. This study explores the dynamic and sustainable aspects of employee engagement in Swedish organisations, focusing on how

As digital content is taking up more and more space in everyday life, brands increasingly turn to social media platforms like TikTok to engage with audiences, especially young adults. However, with this increase also comes a rise in advertising skepticism and users’ heightened awareness of persuasive tactics employed by brands. As a result, it has be-come essential for brands to appear authentic i

Our thesis investigates the effects that strategies aligned with resonance theory have on organisations when they are used to adapt to technical acceleration. To do so, we use retrospective case studies and qualitative interviews to understand how organisations adapted to the rapid implementation of remote work during the COVID-19 pandemic in the United States. We analyse internal methods of adapt

Startups in the foodtech sector, particularly those working with fermentation-based technologies, face substantial challenges in scaling their innovations. These challenges, commonly known as the Valley of Death, include lack of access to specialized infrastructure, regulatory complexity, and limited knowledge-sharing mechanisms. While Public-Private Partnerships are frequently proposed as instrum

This thesis investigates the weaponisation of healthcare in Ukraine during the ongoing conflict, analysing how deliberate attacks on medical infrastructure are not just violations of humanitarian law but systemic assaults on development, governance, and human security. Framed through a three-stage model: Disruption, Destabilisation, and Reconstruction, the study draws on Amartya Sen’s Development

In this thesis, the required shielding for biologically safe radiation levels during the operation of the shortHIBEAM beamline at the European Spallation Source (ESS) in Lund, Sweden, is presented. The shortHIBEAM beamline is 25 meter long, including a 10- meter magnetically shielded section, a detector and an optional shutter system inside the bunker wall. The shortHIBEAM beamline model was desig

Denna uppsats syftar till att analysera hur Kunming-Montreal-ramverkets diskurser konstruerar och reglerar antaganden om transformativ förändring, specifikt ontologisk mångfald, i skyddet av den biologiska mångfalden. Vidare studeras hur dessa diskurser har formats, och formas av, rådande nyliberalism i miljöpolitik. Biologisk mångfald spelar en avgörande roll för exempelvis vår livsmedels- och va

Tokyo - the largest city in the world, full of skyscrapers, huge train stations, and large department stores. But in their shadows, in the tiny alleyways lined with bars and restaurants - one can find some of the most interesting aspects of the city. This thesis investigates Tokyo’s tiny alleyways that are remnants of the black markets that emerged throughout the city after the Second World War. T

Given that creative outcomes constitute a critical competitive factor in the creative sector, they also represent an essential resource in a rapidly evolving and innovation-driven market. This motivates an in-depth analysis of the forces that either enable or inhibit creativity. This study examines the influence of management and leadership on creatives in creative industries and identifies factor

The study shows that while auditors rely on their financial audit expertise, the CSRD introduces new complexities requiring interdisciplinary knowledge and enhanced social support structures. Despite the high level of detail and comprehensiveness in the CSRD provisions, applying the directive in practice demands auditors to engage in subjective interpretive work at both the client and regulatory l

The increasing global demand for sustainable energy has sparked interest in combining renewable technologies to leverage their synergies. This thesis presents a pre-feasibility study of a combined offshore wind and wave energy farm located off the coast of Galicia, Spain. In collaboration with Wavepiston, a Danish developer of wave energy converters (WECs), the study evaluates the integration of t

Purpose: The study aims to map and analyze the use of group contributions in corporate structures of municipalities in Skåne. By examining how municipalities with varying conditions utilize group contributions and identifying the factors influencing their decisions, the objective is to uncover patterns and potential challenges. Methodology: Due to the limited prior research on this topic, an expl

Title: Adoption of Digital Technologies in the Real Estate Sector: A study of factors that influence real estate companies' ability to adopt digital technologies. Seminar date: 5 June, 2025 Course: FEKH99, Bachelor Degree Project in Entrepreneurship and Innovation Management Undergraduate Level, 15 ECTS Credits Authors: Erik Lindgren, Filip Rönn, Gabriella Waak, Ture Nipstad Advisor/s: Jo

Knowing whether circulating tumor cells (CTCs) are present in the body and to what extent, may be crucial to get an understanding of disease progression and the chosen method of treatment. Further it is of importance to be able to separate CTCs as they are significant when finding new biomarkers for different cancer types. However the research into this area is held back by non-efficient cell sepa

Annual cropping systems dominate agricultural grain production, but have been linked to several key environmental issues, such as loss of biodiversity and pollution of groundwater. Newly developed perennial grains may offer solutions to some of those problems. Their longer roots and growing seasons theoretically enable them to act as sinks of atmospheric carbon. This study set out to compare soil-

Progressing urbanisation puts strong pressure on existing infrastructure, forcing new projects to provide for society’s increased demand. Owing to modern state-of-the-art knowledge and imposed regulations, publicly driven initiatives are mandatory to use Building Information Modelling (BIM) and Geographical Information Systems (GIS) technologies for project realisation. The thesis examines High Sp