“This is who I am, this is what I do. This is the Freedom I have” - A Qualitative Study of How Marketing Freelancers Perceive and Practice Personal Branding
The purpose of this thesis is to explore how marketing freelancers perceive personal branding and how they practice it. Both offline and online environments for practicing personal branding have been included. The aimed contribution is to broaden the understanding of personal branding by adding the perceptions that marketing freelancers have towards this topic. Additionally, the attempt is to prov