The Effortless Fashionista: A Study of Lead Consumers Production of Subjectivities Through the Adaption of Fast Fashion on Instagram
Thesis Purpose: The main purpose of this study is to investigate what ideals lead consumers produce through the adoption of subjective positions that they offer to consumers. Thus, the research aims to contribute to existing theoretical knowledge of the production of consumer subjectivities. Methodology: This present study adopts an ontological relativism position, followed by a social constructio