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Syfte: Syftet med denna uppsats är att undersöka hur varumärkesidentitet påverkas av syftesdriven kommunikation med inriktning på feminism och intersektionalitet samt hur det uppfattas av konsumenter. Metod: Till största del är uppsatsen kvalitativ och tolkande men till hjälp vid analys har även en kvantitativ enkätundersökning genomförts. Alltså används två olika metodologier, mixed methods, föPurpose: The purpose of this thesis is to research how a brand identity is affected by purpose-driven marketing, with focus on feminism and intersectionality, and how consumers experience it. Methodology: A mixed methods approach primarily consisting of a qualitative and interpretive methodology is utilized along with a quantitative survey. Mixed methods provide answers both to the human behavio

This thesis deals with tourism to Fukushima. Specifically, it examines how traditional tourism and dark tourism shape the identity of Fukushima. In order to do so, the thesis has adapted Digital Methods, particularly by using web crawlers, and visual qualitative content analysis of pictures complemented with word clouds to reveal how Fukushima is conceptualised on different tourism websites. Three

Klädindustrin är en utav världens största och mest resurskrävande industrier, och den ger upphov till ett stort avtryck på både miljö och samhälle. Pressen på att agera hållbart ökar kraftigt, vilket ställer företagen inför stora utmaningar. Medvetenheten att de bör agera mer hållbart ökar likaså men det tycks finnas stora svårigheter i att överföra medvetenheten till handling. Vidare har det visa

The purpose of this study was to investigate whether consumer behavior in grocery stores could be affected through nudging by rearranging the product placement and putting up suggestive messages to customers. It also investigated whether nudging is more effective when targeting short-term versus long-term consequences of consumer behavior, as their abstract levels are processed differently. It spe

This Bachelor project will study convolutional neural networks created for image classification. Furthermore, it will specifically use an explanatory model for how the network decided a certain classification output. This is to increase the interpretability of the network. However, the completeness of the explanatory model needs to be high for it to be useful. A saliency map of how valuable each i

Title: When Brands Break Consumers’ Hearts: How to Earn Consumers’ Forgiveness after a Brand Betrayal Seminar Date: 4th of June 2020 Course: BUSN39 Degree Project in Global Marketing Authors: Johanna Allard, Frida Andersson, Johanna Eckerbom Supervisor: Javier Cenamor Keywords: Brand Betrayal, Brand Management, Consumer Relationships, Consumer Behavior, Consumer Forgiveness Purpose: This st

This thesis investigates diverse visualisations of sound waves and searches for visual evidence of the aural in the images. The invisible often has its own visual culture even though it has never been seen with a human eye. Due to science and its validations, these visuals are perceived as 'true' images. However, they are ambiguous and can always be questioned about its authenticity. This

This essay is an interview study from a social anthropological perspective on midwives’ thoughts and ideas about contraceptives and their patience’s relationship with contraceptives. The interviews are discussed from three main social science theories, performativity, classification and friendly use of power.

Ice covers ten percent of the earth’s surface, seven percent of its oceans and is currently dominating the visual landscape as a key theme of climate communication in the media. Focusing on representations of climate change that implement ice as a key motif, this thesis postulates why and how climate discourse shapes, and is shaped by, the technological, social and institutional production of imag

This study is written in collaboration with the Swedish Police in Landskrona. The study aimed to identify reported assaults in public places in Landskrona during the period of 2016-2019. The study consists of statistical data analysis of secondary data and was carried out using the statistical program SPSS. The empirical data consisted of register data from the Police's internal reporting syst