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Syfte: Uppsatsen syftar till att utveckla tidigare forskning om hur företag kan använda sig av storytelling i ett marknadsförande syfte och hur detta i sin tur påverkar konsumenternas syn på varumärkets personlighet. Metod: Med ett hermeneutiskt förhållningssätt har en kvalitativ undersökning genomförts. För att besvara frågeställningen var en djupdykning i respondenternas uppfattningar kring det
The present study investigated how inducing either an essentialist or a social-constructivist lay theory of gender influences discrimination attribution in response to an ambiguous instance of gender discrimination. The 298 Swedish speaking participants were recruited from web forums and exposed to either a biologically focused (N = 151) or a social-constructivist focused (N = 147) scientifically
This thesis investigates how digitalisation influences the strategy of German hospitals via the provision of a holistic overview of potential digital solutions and how they can be used to enhance the hospitals’ core processes. Scrutinising the current utilisation, barriers to implementation and the effect that software-based systems have on the hospital’s strategy are at the study’s core. Here, a
In this globalised world, the interest of the general public in scientific knowledge is ever increasing. Research institutions and especially the scientists are more and more in demand to communicate their research findings and inform the general public. Surveys, however, suggest that the scientists’ engagement is lacking, as only a small amount of is actually engaging. This study explores key fac
Purpose The purpose of this thesis is to study if and how institutional investors have any impact on shareholder value and operating performance on the Swedish market. The tested explanatory variables are institutional investors grouped in different ways depending on their attributes, firm size, board size and board structure, leverage, firm size, share turnover and stock volatility. Theoretical
The primary purposes of this study were to investigate the potential differences in interpersonal electronic surveillance (IES) between attachment styles and participant recruitment groups. People with anxious attachment were hypothesized to monitor their partners more than those who are avoidantly attached. A secondary purpose was to explore the possibility of different internet usage motivations
In this bachelor project, the electron transport within quantum dot transistor devices, whose barriers are electrostatically induced, was measured and analysed. The properties of devices with this particular architecture are not yet fully understood. We successfully synthesised several 150x50x50 nm of these devices, where the potential barrier gates are defined next to the nanowire to form the qua
Den här studien syftar till att undersöka, diskuterar och problematiserar hur politiska nätaktivister, så kallade clicktivister, mobiliserar och kommunicerar under en organisationskris. Studien tar sin utgångspunkt i fallet Bokmässan. Organisationens Facebooksida blev en plats för intensiv debatt när det blev känt att den högerpopulistiska tidningen Nya Tider skulle delta på mässan. Studien undersThe purpose of the study is to problematize and discuss the mobilization and communication of online-based activists, so-called “clicktivists”, in an organizational crisis. The study examines the case of the Gothenburg Book Fair, where the organization’s Facebook page became an arena for debate because of a far-right newspaper’s plans to attend the book fair. The study examines the discourses prod
Många kvinnor lider och har lidit av bröstcancer. Bröstcancer är en kronisk sjukdom vars diagnos och behandlingar påverkar livskvaliteten hos kvinnor i många aspekter såsom fysiskt, psykiskt, funktionellt, socialt och sexuellt. Utgångspunkten i studien är Ericksons teori Modeling and Role Modeling Theory. Syfte: Belyser kvinnors upplevelse av sexualitet vid bröstcancer. Metod: Litteraturstudien ut
Economies have long been based on systems that emphasize production and explain results. In today's increased global competitiveness, the maturing capitalism advocates varied and lasting spatial concentrations as well as country-specific characteristics, National Innovation Systems. Even entrepreneurship has been given more and more attention in economic development and its importance in the i
Vad är innovation inom en organisation, och varför kämpar så många företag med att förnya sig? Syftet med denna uppsats var att undersöka på vilka sätt etablerade företag lyckas bibehålla sin innovation och entreprenörsanda, genom att se till två huvudaspekter vilka berör ett företags kultur och struktur. Målet var också att bidra till ämnet entreprenörskap, och undersökningsfrågan besvarades genoWhat is organizational innovation, and why do so many companies struggle with their revitalization? The purpose of this thesis was to examine in which ways established companies are able to sustain their innovativeness and entrepreneurial spirit, by looking at the main aspects of the company’s culture and structure. The aim was also to contribute to the field of entrepreneurship and the question w
This thesis investigates the Japanese music industry from a liberal feminist perspective, as academic literature rarely discusses Japanese music – especially niche genres like metal. After pinpointing a gap in the literature on the subject, and after outlining issues in the Japanese music industry, this study sheds light on the reasons that lead Japanese women musicians to thrive outside of major
Denna uppsats använder en kvalitativ, kulturanalytisk ingång med syfte att undersöka den kulturella integrationen av internationella studenter på ett svenskt universitet, med fokus på kommunikationsbeteende. Missförstånd i dagligt socialt samspel kan ha en negativ påverkan på internationella studenters personliga upplevelser, framkalla frustration och möjligtvis påverka välbefinnande. Då djupare bThis thesis uses a qualitative, cultural-analytical approach to explore the cultural integration of international students at a Swedish University, focusing on behavioural communication. Misunderstandings in daily social interactions can have a negative impact on international students’ personal experience, causing frustration and potentially impacting well-being. Being a rather elusive part of
