THE IMPACT OF CONTEXTUAL CONDITIONS ON THE RESOURCE ACQUISITION STRATEGIES OF CORPORATE VENTURES: A COMPARISON OF INTERNAL VERSUS EXTERNAL CORPORATE VENTURES
Research question: How do the contextual conditions differentiating internal and external corporate ventures influence their resource acquisition strategies? Methodology: The analysis of the study is based on four cases consisting of two internal corporate ventures and two external corporate ventures. Data was gathered through in- depth qualitative interviews with the corporate entrepreneur managi
