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Gesture as a Communication Strategy in Second Language Discourse : A Study of Learners of French and Swedish

Gesture is always mentioned in descriptions of compensatory behaviour in second language discourse, yet it has never been adequately integrated into any theory of Communication Strategies (CSs). This study suggests a method for achieving such an integration. By combining a cognitive theory of speech-associated gestures with a process-oriented framework for CSs, gesture and speech can be seen as re

Switching Costs in the Swedish Morning Paper Market

The initial part of this paper presents an overview of research conducted on switching costs and their implications. Different types of switching costs are identified and categorised according to available research and examples are given. Further, switching costs are with the help of previous research put in relation to various business actions we may encounter on an everyday basis and how they af