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Titel: Christmas is in the Air: En kvantitativ studie om hur doft och ljud påverkar människors perception och attitydskapande. Seminariedatum: 2015-01-15 Ämne/kurs: FEKH29, Examensarbete i marknadsföring på kandidatnivå, 15hp Författare: Per-Erik Persson, Tijana Stojanovic Handledare: Clara Gustafsson Nyckelord: Sinnesmarknadsföring, attityd, besöksintention, doft, ljud Syfte: Syftet Title: Christmas is in the Air: A quantitative study on how sound and smell influence perception and the creation of attitudes Seminar date: 2015-01-15 Course: FEKH29, Degree Project Undergraduate level, Business Administration, Undergraduate level, 15 ECTS Authors: Per-Erik Persson, Tijana Stojanovic Advisor: Clara Gustafsson Key words: Sensory Marketing, attitude, visit intention, sce

I Sverige finns det idag mellan 400 000 – 500 000 geoenergianläggningar och det uppskattas att nettotillskottet energi från geoenergianläggningar är ungefär 18 – 20 TWh per år. Geoenergianläggningar använder markens översta 300 – 500 metrar för att utvinna värme eller kyla. Vid anläggning av geoenergisystem kan man använda olika borrtekniker, mer eller mindre lämpliga beroende på olika geologiska

When discussing industrial maintenance, human error is a topic that easily comes to mind. Slips, lapses and mistakes due to hazardous settings of critical conditions referred to as Performing Shaping Factors (PSFs) introduce unforeseen and unanticipated risks. Unlike several tools to date, the methodology presented in this master thesis is thought to serve as an easy and fast way to identify risks

Competition clauses, also known as non-compete agreements, are frequently used in employment contracts and there are different regulations for what they may contain. In 2015 Svenskt Näringsliv and PTK signed a new collective agreement for competition clauses. The purpose of the agreement was to substitute the collective agreement of 1969. The new agreement includes a broader area of application an

Lågaffektivt bemötande är en metod som nyligen har införts i en del svenska skolor för att hantera problemskapande beteende. Metoden skiljer sig mot andra metoder då den har grundtanken: barn gör rätt om de kan, snarare än barn gör rätt om de vill. Syftet med denna studie var att undersöka hur pedagoger uppfattat implementeringen av lågaffektivt bemötande efter beslut från skolledningen att införa

In the new information society everything is more accessible, gambling and gaming addiction is no longer place bound. You can now reach the world of gambling from anywhere, and it has become a growing social problem. The mass media is a big part of the information society and has the power to shape and form the reality of gambling and gaming addiction. Therefore, the purpose of this paper is to un

The essay is about the non-statutory principles of the corporate veil of a corporation. The Supreme Court has several times with regard to these principles imposed shareholders a personal liability for the limited company's liabilities. This despite the fact that a limited liability company's main characteristic is that its shareholders have no personal liability for the company's obli

Sociala medier tar en allt större plats i vår vardag. Instagram är en av de sociala medier som vanligast i Sverige och bland gymnasieelever är antalet användare stort. Syftet med denna studien var därför att undersöka hur användningen av Instagram påverkade gymnasieelevers självbild. Metoden som valdes till denna studien var kvalitativa intervjuer med 10 gymnasieelever från två kommuner i Skåne. F

Stranderosion är en process som präglar många av världens kuststräckor och kommer av att sediment som ligger på land sköljs ut i havet eller till andra områden. Idag bestäms erosionsbenägenheten genom att se på olika dynamiska och morfologiska egenskaper hos stranden och utifrån dessa sätta ett värde för erosionsbenägenhet. Dokumentation om hur man genom att se på morfologi och landformer kan avgöCoastal erosion is a process that characterises many of the world´s coastal areas and is a result of sedimentary fluctuations and the removal of sediments from beaches to other areas and out to sea. Today, the propensity for erosion is determined by looking at different dynamical and morphological properties of the beach and based on these, a value for coastal erosion propensity is set. Documentat

The global rapid growing urban inhabitants and urbanization promotes a conflict with natural resources conservation, sustainable urban structure establishment, and urban expansion. Urban green space (UGS) plays an essential role in sustainable communities, human health promotion, and economic development, however, is gradually replaced by the basic infrastructures in the context of densification s

Människan och hampan (Cannabis sativa) har en gemensam historia som går långt bak i tiden, denna historia är dock omgiven av kontroverser. Idag är Cannabis mest känt för sina psykoaktiva egenskaper och narkotika klassificering i många länder, men hampa har historiskt sett främst odlats för fiberproduktion. Denna studie undersöker historisk hampaodling i Europa och är baserad på redan publicerade dHumans and hemp (Cannabis sativa) have an ancient relationship, dating back to the beginning of recorded history. Nevertheless, controversy surrounds the antiquity of the plant. Today Cannabis is probably most famous for its psychoactive properties and illicit status in numerous countries, however hemp has primarily been cultivated as a fibre crop in the past. This study examines the European hist

Technological change is an important source for long-term economic growth, but it may also affect the labor markets by creating and eliminating jobs. While new technologies have not caused massive unemployment, there has been a change in the type of jobs over time, which may affect inequality. Contemporary studies have shown that technological change has caused labor polarization through decreasin

Market concept such as sustainability, CSR and sustainable food have influenced the way in which actors on the marketplace behave. Furthermore, previous research have shown that while some market concepts and logics succeed in becoming established among market actors other do not. This in turn has significant consequences on how the market is structured and the behavior of different actors within